From the KGB to South Yarra — Masha’s story of risk, resilience, and real connection.How do you build a profitable yoga studio after COVID in Melbourne?Masha shares why “people don’t value free”, how one style / three levels fills rooms, and why men feel seen in her classes.We cover:• Pricing, community, masculine–feminine balance, biosecurity-level cleanliness, class design, and post-COVID demand – yoga vs Pilates.• Why donation/“free” underperforms vs paid intros• One product, three levels: clarity beats bloat• Creating safety so heterosexual men attend – embodiment, listening, non-judgement• Business ops: rent, staff first, stable cashflow• Community energy vs: trend fitness; breath work that actually landsListen on all platforms: Integration — Strategies in Business for a World in Flux🎧 Master link: https://linktr.ee/sam.jewel#YogaBusiness #PricingStrategy #PostCOVID #Melbourne #CommunityBuilding