C2C Central: Raw & Real Coaching Business Confessions
C2C Central: Raw & Real Coaching Business Confessions
Podcast Description
Join Lidia Chmel, former PwC Director turned business coach, for raw and unfiltered conversations about building a thriving coaching practice. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey.
No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need.
Learn more: getitdonecoaching.com
Podcast Insights
Content Themes
The podcast focuses on themes relevant to coaching professionals, including client acquisition, pricing strategies, and balancing coaching with employment. Specific episodes feature discussions on finding one's niche in the coaching industry, insights on the current coaching market trends, and overcoming common challenges faced by coaches.
Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you’re starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com
Are you still treating LinkedIn like it’s 2024—or have you adapted to the massive algorithm shift that’s changing everything about how coaches get discovered, build trust, and land clients? In this game-changing episode, Lidia sits down with Michelle J. Raymond, LinkedIn expert and company page evangelist, to cut through the noise and reveal what actually works on LinkedIn in 2026. If you’ve been frustrated by dropping engagement, confused about whether to use video or newsletters, or wondering why your perfectly crafted posts aren’t converting into clients anymore, this conversation will completely transform your LinkedIn strategy.
This episode strips away the vanity metrics and gets brutally honest about what it takes to use LinkedIn as a lead generation machine for your coaching business. Stop chasing impressions. Stop trying to trick the algorithm. Start speaking your client’s language and watch the right people find you.
🔗 Connect with Michelle J. Raymond:
LinkedIn: https://www.linkedin.com/in/michellejraymond/
🚀 Join MAGIC Activation Zone – a FREE community to turn your M.A.G.I.C.(mentoring, advising, guiding, instructing, coaching) skills into a $12K/m online expert business through monthly action sprints:
https://www.skool.com/a-zone
⏱️ TIMECODES:
(00:00:00) Episode Teaser & Welcome
(00:04:29) LinkedIn Profile Fundamentals: Banner & Featured Section
(00:11:44) Company Pages for Solopreneurs: Why They Matter
(00:16:14) Your Greatest Hits Library: Repurposing Content Strategy
(00:25:38) The Trust Crisis: Why Coaches Need Different Strategies
(00:37:52) The New LinkedIn Algorithm: What Actually Changed
(00:39:32) Customer Research Over Algorithm Hacks
(00:49:29) The Vanity Metrics Trap: Impressions vs Real Business Results
(00:45:41) The Power of Strategic Commenting
(00:46:55) Content Creator vs Service Provider: Know the Difference
(00:57:09) Video on LinkedIn: The Honest Truth
(00:57:39) LinkedIn Newsletters: A Resounding Yes
(00:58:39) The One Thing to Double Down On in 2026
(01:00:28) Final Thoughts & Where to Find Michelle
___________________________
🔗 Connect with Lidia:
YouTube
https://www.youtube.com/@lidiachmel
LinkedIn
https://www.linkedin.com/in/lidia-chmel/
___________________________
↗️ Join Podmatch to find guests for your podcast or become a guest on other people’s podcasts (affiliate link):
https://www.joinpodmatch.com/lidiaaxe
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