C2C Central: Raw & Real Coaching Business Confessions
C2C Central: Raw & Real Coaching Business Confessions
Podcast Description
Join Lidia Chmel, former PwC Director turned business coach, for raw and unfiltered conversations about building a thriving coaching practice. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey.
No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need.
Learn more: getitdonecoaching.com
Podcast Insights
Content Themes
The podcast focuses on themes relevant to coaching professionals, including client acquisition, pricing strategies, and balancing coaching with employment. Specific episodes feature discussions on finding one's niche in the coaching industry, insights on the current coaching market trends, and overcoming common challenges faced by coaches.

Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching, consulting business. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey. No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you’re starting out or scaling up, C2C Central delivers the practical insights you need. Learn more: getitdonecoaching.com
Are you struggling to find clients because you’re stuck chasing cold leads instead of activating the network you already have? In this game-changing episode, Lidia sits down with Devin Sizemore, author of Connection Expansion and founder of ACES Connection Group, to reveal the strategic networking system that turns relationships into revenue—without feeling salesy or pushy. If you’ve ever felt overwhelmed by automation tools, frustrated by low response rates on LinkedIn outreach, or wondered why your friends hire someone else instead of referring you, this conversation will completely shift how you think about building your coaching business.
What you’ll discover in this episode:
• Why your network is much more than a prospect list—it’s an entire ecosystem of vendors, referral partners, stages, and opportunities
• The critical mindset shift: stop looking for buyers and start adding value to everyone you meet
• How to activate your existing network: ex-coworkers, parents at your kid’s school, alumni groups, hobby communities, and more
• The non-negotiable tool every coach needs from day one
• Time management for solopreneurs: how to balance the sales/production teeter-totter without burning out
• How to use AI to personalize outreach, solve problems, and make meaningful connections at scale
This episode is packed with actionable frameworks, real scripts, and honest advice about what it actually takes to build a thriving coaching business through authentic relationships. Stop wasting time on cold outreach and automation—start with the 300 to 3,000 people who already know, like, and trust you.
🔗 Connect with Devin:
Website: https://devinsizemore.com
Book: Connection Expansion (available on Amazon in all formats)
Free Skool Community: Aces Connection Group
https://www.skool.com/aces-connection-society/about
🚀 Join MAGIC Activation Zone – a community where MAGIC business builders: Mentors-Advisors-Guides-Instructors-Coaches turn dreams into paying clients:
https://www.skool.com/a-zone
⏱️ Timestamps:
00:00 Episode Teaser & Welcome
03:30 Devon’s Origin Story: From Journalism to Connection Expert
07:38 The Connection Expansion System Explained
13:47 Start With Common Ground: Your Existing Network
14:48 The Detective Approach: Everyone You Know Is Connected to Someone You Need
17:44 CRM and Tracking: The Non-Negotiable Foundation
24:37 Time Management: The Teeter Totter Between Sales and Production
28:39 Staying Top of Mind: Nurture Emails and Social Strategy
34:42 Final Tips & Where to Find Devin’s Resources
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🔗 Connect with Lidia:
YouTube
https://www.youtube.com/@lidiachmel
LinkedIn
https://www.linkedin.com/in/lidia-chmel/
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↗️ Join Podmatch to find guests for your podcast or become a guest on other people’s podcasts (affiliate link):
https://podmatch.com/signup/lidia

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