C2C Central: Raw & Real Coaching Business Confessions
C2C Central: Raw & Real Coaching Business Confessions
Podcast Description
Join Lidia Chmel, former PwC Director turned business coach, for raw and unfiltered conversations about building a thriving coaching practice. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey.
No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you're starting out or scaling up, C2C Central delivers the practical insights you need.
Learn more: getitdonecoaching.com
Podcast Insights
Content Themes
The podcast focuses on themes relevant to coaching professionals, including client acquisition, pricing strategies, and balancing coaching with employment. Specific episodes feature discussions on finding one's niche in the coaching industry, insights on the current coaching market trends, and overcoming common challenges faced by coaches.

Join Lidia Axe, former PwC Director turned Business Growth Warrior, for unfiltered conversations about building a thriving coaching practice. With 13+ years of corporate experience and an Executive MBA from London Business School, Lidia brings you honest discussions with coaches at every stage of their journey.
No sugar-coating, just real stories and actionable strategies on getting clients, pricing your services, and building your business while employed. Whether you’re starting out or scaling up, C2C Central delivers the practical insights you need.
Learn more: getitdonecoaching.com
Coaches don't quit because they are bad at coaching. So why do so many talented coaches quit?
In this episode of C2C – Coach to Coach Central, I sit down with Tim Brownson (The Fully Booked Coach) for a brutally honest conversation about the realities of building a coaching business. If you’ve ever wondered why the majority of coaches quit before year 3, this episode is your wake-up call. Coaching isn’t the problem — business is.
🔗 Connect with Tim Brownson
⏱️ TIMECODES:
0:00 Episode trailer
1:07 Meet Tim Brownson (20 years coaching)
3:10 From corporate stress to coaching
4:31 The $20K certification trap
6:20 Blogging & SEO then vs now
7:40 The number one reason coaches stay broke
11:09 Coaching isn’t the problem—business is
12:50 The real stats (survivorship bias)
20:06 Why many coaches won’t hire a coach
26:05 The trust crisis: scams & red flags
41:09 AI as a non-negotiable for coaches
50:01 Will AI replace coaches? How to survive
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📮 Subscribe to the 'Thriving Coach Sunday' newsletter for practical tips on how to build a sustainable coaching business
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🔗 Connect with Lidia:
#coachingbusiness #businesscoaching #podmatch

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