Welcome back to Together Marketing Rescue, where women in marketing collaborate to tackle genuine business challenges with practical solutions. Today’s episode features Christina Davis, the founder of Davis Cookie Collection in Cincinnati. What began as a pastime during Christina’s graduate studies evolved into a thriving local bakery. Over nearly twelve years, she and her husband have expanded their presence through a busy storefront, a well-loved cookie truck, and products available at Kroger.

With new competitors entering the market and the demands of managing multiple roles, Christina is looking for effective strategies to increase foot traffic, grow her wholesale business, and connect more deeply with her primary customers—all within a modest marketing budget. The hosts explore topics like the benefits of whole food ingredients, the significance of community involvement, and methods to reach busy moms and corporate clients, providing actionable advice for entrepreneurs.

Whether you’re a small business owner, a marketer seeking fresh strategies, or interested in the story of a dedicated entrepreneur, this episode offers valuable insights to help you elevate your business. Join us for a focused discussion on overcoming marketing obstacles and driving growth.

Chapters:

00:00 – Introduction
03:49 – “Davis Cookie Collection Success”
05:09 – Cookie Business Adapts with Food Truck
07:39 – “Cookie Dough Business Profit Insights”
11:33 – Cautiously Expanding Grocery Retail Venture
13:24 – Handling Unexpected Sales Surges
18:15 – Promote Whole Foods, No Additives
22:30 – “Optimize Landing Page for Target Audience”
26:23 – SEO’s Impact on Decision-Making
28:19 – Streamlining Corporate Event Orders
32:27 – “You Are Your Brand’s Superpower”
35:30 – Empowering Women To Connect & Thrive
40:06 – Share Your Small Business Story
41:37 – “Enhancing Cookie Sales via Social”
44:45 – Social Media Strategy Focus
49:56 – Supporting Women in Digital Marketing
51:24 – Community Onboarding and Support Acknowledgments
52:43 – Outro

Key Takeaways:

Lean Into Your Unique Story
Differentiate with Quality & Values
Get Laser-Focused on Your Audience
Simplify & Streamline the Customer Journey
Be the Face of Your Brand
Optimize Digital Presence for Discovery
Capitalize on What’s Working—And Trim the Rest
Harness the Power of Community & Word-of-Mouth
Stay Curious, Stay Connected, Keep Learning

Quotes:

“Honesty and vulnerability build community. Sharing challenges unlocks solutions we can’t achieve alone.”- Molly Ruland

“You are your brand’s greatest asset. Share your story authentically to create lasting connections and loyal fans.”- Amy Vaughan

“If it doesn’t bring joy or profit, let it go. Focus your energy where passion and profits grow.”- Bridget Murphy

“Start with what you have, listen to your community, and embrace change. True connections and passion drive growth.”- Christina Davis

Connect with Christina Davis

Website: http://www.daviscookiecollection.com

Connect with our Hosts

Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

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