Welcome to another insightful episode of Together Marketing Rescue. Today, we are joined by Shaquille Riston, MBA, the founder of Riston Financial Service Group LLC based in Cincinnati, Ohio. Since launching her firm in 2020, Shaquille has been dedicated to improving financial literacy and providing comprehensive accounting solutions for small to mid-sized businesses. Her mission, encapsulated by the motto “Start Small. Finish Big,” focuses on empowering clients to achieve financial independence and generational wealth through tailored services in accounting, bookkeeping, finance, insurance, and debt solutions.

Despite her firm’s success and steady growth, Shaquille is encountering significant marketing challenges that are hindering further expansion. She has difficulty tracking how clients discover her services and struggles to convert leads into actual appointments, which affects both growth and revenue. Additionally, refining her marketing messages to better engage potential clients has proven to be a persistent issue. These obstacles have prompted Shaquille to seek effective strategies to enhance her marketing efforts and ensure sustainable business growth.

In this episode, Shaquille discusses her current hurdles and explores potential solutions with our panel of marketing experts, Bridget Murphy, Amy Vaughan, and Molly Ruland. She also shares her plans to launch “Profit Pathways,” an 18-week financial literacy program designed to support small business owners. Join us as we explore actionable insights and strategies that can help transform marketing challenges into opportunities for success.

Chapters:

00:00 – Introduction
00:06 – Shaquille Enhances Marketing Strategies
04:55 – Unique, Relatable Accountant’s Perspective
08:51 – Evolving Clientele Expectations
10:26 – Value-Based Client Relationships Shift
15:10 – “Confidence in Knowing Your Numbers”
19:00 – Newsletter Strategy and Audience Engagement
22:38 – Building Businesses to Sell
25:52 – Partnership Opportunities for Business Growth
28:09 – Display Pricing to Avoid Awkwardness
32:28 – Optimizing Website Visibility & Usability
33:36 – “SEO & Newsletter Strategy Tips”
39:49 – “Engaging Sponsorships through Selfies”
42:51 – “Optimize and Repurpose Content”
44:58 – “Effective SEO & Quality Content Strategy”
49:45 – Progress Over Perfection
53:30 – “Join Together Digital Community”
55:38 – Business Growth Program Benefits
56:26 – Outro

Key Takeaways:

Embrace Your Unique Strengths
Clarity is Conversion
Build Trust Through Storytelling
Maximize Your Marketing Materials
Power Partnerships & Referrals
Pricing Transparency Matters
Segment and Personalize
Celebrate Client Successes
Seek Help for Your Pain Points
Grow Through Community

Quotes:

“Start small, but wear a big hat. Dream and plan like a giant, because today’s small steps are tomorrow’s leaps into greatness.”- Shaquille Riston

“Embrace your uniqueness; your journey is your superpower. When you step into your own story, there’s no limit to the success you can create.”- Molly Ruland

“Collaboration isn’t just about sharing space but amplifying strength. Lean into partnerships and watch your community and success thrive.”- Bridget Murphy

“Your passion and persistence are the foundation. Build on them with clarity, consistency, and confidence, and the success you seek will follow.”- Amy Vaughan

Connect with Shaquille Riston

Website: http://www.ristonfinancialservicegroup.com
LinkedIn: linkedin.com/in/shaquille-riston-6a6a2550

Connect with our Hosts

Molly Ruland: https://www.linkedin.com/in/heartcastmedia/
Amy Vaughan: https://www.linkedin.com/in/amypvaughan/
Bridget Murphy: https://www.linkedin.com/in/bridgetomurphy/

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