Lock-In by HappyStack 🥞
Lock-In by HappyStack 🥞
Podcast Description
Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers various themes in entrepreneurship, particularly in the DTC (Direct-to-Consumer) space, exploring topics such as scaling brands, customer support strategies, product diversification, and the impact of AI. Episodes feature specific case studies like Dan Nugent's transition from Ambr Eyewear to Everambr, Ryan Babenzien's insights on building Jolie, and Matt Kelly's journey scaling Spacegoods, touching on critical lessons learned along the way.
Welcome to the Lock-In – a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship – pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands.
Hosted on Acast. See acast.com/privacy for more information.
This week, we sit down with Lucie MacLeod, the founder behind HairSyrup the Sunday Times Founder of the Year who built a built a million pound empire after being rejected by all 6 dragons on Dragons Den.
Lucie’s story is chaos turned into strategy. She started mixing hair oils in mustard bottles in her student kitchen, gave away her formula on TikTok, then deleted her viral account. When thousands of people begged to buy her products, she ignored them. Her parents said absolutely not. She did it anyway.
From a £3.99/month website to the Dragon’s Den experience that everyone saw on TV to turning rejection by all six Dragons into 22 million profile views and a 66% revenue jump. Why she refuses to chase viral tactics, deliberately runs an 8-10% affiliate model in an industry that does 80-90%, and told her TikTok account manager she’ll never make £2m on a live – and doesn’t want to.
Raw, funny, and packed with lessons you won’t find in any startup playbook.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.