Lock-In by HappyStack 🥞
Lock-In by HappyStack 🥞
Podcast Description
Welcome to the Lock-In - a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship - pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands. Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast covers various themes in entrepreneurship, particularly in the DTC (Direct-to-Consumer) space, exploring topics such as scaling brands, customer support strategies, product diversification, and the impact of AI. Episodes feature specific case studies like Dan Nugent's transition from Ambr Eyewear to Everambr, Ryan Babenzien's insights on building Jolie, and Matt Kelly's journey scaling Spacegoods, touching on critical lessons learned along the way.
Welcome to the Lock-In – a podcast where we lock the doors of our favourite pub to bring you an unfiltered chat with some of the world’s top E-Commerce Founders. Each episode our hosts Jack, Jamie, Joe and Dan sit down with some of the biggest and best minds in entrepreneurship – pulling back the curtain to share the stories, playbooks and mistakes they’ve experienced while building 8 & 9 figure brands.
Hosted on Acast. See acast.com/privacy for more information.
This week, we sit down with Aimee Smale, the inspiring founder behind Odd Muse. In four years she's taken the cult British womenswear brand from a bedroom startup to a £30m business. Aimee opens up about spotting the gap in the market for accessible luxury, quitting ASOS without a plan, and quite literally dismantling her bed to make room for a desk. From making £10 logos and packing orders herself, to designing the blazer that changed everything, this is a masterclass in betting on yourself.Aimee speaks candidly about online pile-ons, media attacks, and why the last year has been her hardest yet. She also breaks down the decisions that shaped Odd Muse’s growth, and why she believes Odd Muse can be a £100m brand, even if she doesn’t want to take it there alone.Honest, high-stakes, and full of lessons you won’t hear in a pitch deck.
Timestamps:
00:00 Intro & Early Years of Odd Muse
12:00 Taking Impulsive Risks
14:55 Importance of Building a Rounded Skillset
19:30 How One Hero Product Can Change Your Life
22:20 Importance of Being Your Own Customer
28:00 The Influencer Moment That Changed Odd Muse
33:30 Founder-Led Marketing
37:00 Dealing With Online Trolls Over The Last 12 Months
46:08 Why She's Now Stepping Back & Hiring a CEO
53:25 How Moving to New York Changed Her Mindset
55:30 The Strategy Behind Odd Muse's Retail Stores
01:01:30 Growing the Wholesale Business
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
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