Meet Olivia Jenkins – the founder behind the fastest-growing jewellery brand in e-commerce.In 2020, she was burnt out, broke, and dealing with the recent loss of her mum. Alongside her partner Jack, she channelled this grief to start D. Louise — a multi-million pound jewellery brand now loved by thousands of women across the UK from Molly-Mae to Maya Jama.In this unfiltered episode, Olivia shares how she turned a side hustle into an eight-figure business.Chapters00:00 – Trailer01:10 – Introductions02:10 – Launching a brand with zero experience 08:30 – The importance of customer-centricity 10:24 – Sourcing and selling her first products13:20 – Bootstrapping the first drops 18:55 – Taking the leap full-time, & working with your partner24:50 – Black Friday: The day everything changed25:50 – Bringing Gymsharks ex-CEO on board29:50 – Importance of authenticity in collaborations33:40 – Handling negative reviews and customer experience35:10 – What made D.Louise stand out in a saturated market44:30 – Future categories and avoiding distraction47:00 – Why big brands can't copy D.Louise52:40 – Shifting Behaviours: Women buying themselves jewellery54:00 – The big vision for D.Louise56:30 – Rebranding: Telling her mother's story through design