The Media Room
The Media Room
Podcast Description
Join Vanita Kohli-Khandekar as she takes you through a unique behind the scenes look at the inner workings and machinations of the media and entertainment business. She will speak to experts, film makers, media barons, broadcasters, publishers, platforms, media analysts, and more, to give you insights on the intersection of storytelling, money, technology and communication in this rapidly evolving space.
Podcast Insights
Content Themes
The podcast explores various themes including the dynamics of the media industry, the evolution of storytelling, and the impact of technology on communication. Specific episode examples include discussions on the linearisation of streaming services featuring industry analysts, and the resilience of the newspaper industry with insights from a corporate director.
Join Vanita Kohli-Khandekar as she takes you through a unique behind the scenes look at the inner workings and machinations of the media and entertainment business. She will speak to experts, film makers, media barons, broadcasters, publishers, platforms, media analysts, and more, to give you insights on the intersection of storytelling, money, technology and communication in this rapidly evolving space.
In Episode 11 of The Media Room, media expert and author Vanita Kohli-Khandekar is joined by Shubha Pai (Head of Sales & Solutions in India at YouTube), Anand Bhaskaran (Head of Marketing at BigBasket) and Aakash Chopra (Commentator and YouTube Content Creator) to unpack the evolving world of digital advertising. With the IPL in focus, the panel dives into the rise of short-form and connected TV content, how creator-driven storytelling is powering brand campaigns, and why shoppability and actionability are now essential to ad performance. Shubha Pai shares insights on changing viewer behavior across devices, Anand Bhaskaran outlines a four-tiered measurement framework for brand success, and Aakash Chopra reflects on the power of storytelling—on and off the field. Tune in for insights on data, discovery, and how digital video is redefining India’s marketing landscape.
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