The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
”If you know the cart, you know the heart,” says Christine Foster, Group Vice President of Commercial Strategy and Operations at Kroger Precision Marketing.
She believes grocery shopping is uniquely personal — and that creates both an opportunity and a responsibility for retailers using that data.
Christine joins host James Kotecki to share Kroger's vision for in-store retail media that inspires, not just sells.
Topics include:
Why Kroger doesn’t want to be “Times Square” with in-store screens
The ”near-endemic” opportunity for brands
Agent Monday: Kroger's AI-powered tool for automated weekly sales analysis
Kroger Precision Marketing’s data science foundation
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