The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
”I always say that the perks program is cultural in our markets,” says Heather Feather, Senior Director for Digital, E-commerce, and Retail Media at Giant Eagle.
That deep loyalty engagement across 4 million households — which yields a 90%+ in-store scan rate — is the engine behind Leap, Giant Eagle's retail media network. With 95 years of community roots and a loyalty program customers plan their lives around, Giant Eagle brings a unique perspective to the retail media conversation.
Heather joins host James Kotecki to discuss
- The omni-channel customer journey: from digital discovery to in-store reinforcement to checkout measurement
- Bringing merchandising and marketing together
- Expanding retail media in health, beauty & wellness
- Building Leap with integrated partners
- Community connection — from storm relief to the NFL Draft to HBO’s “The Pitt”
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