The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
“The magic of retail media is in the relationship between the retailer and its brand partners,” says Tom Limongello, Co-Founder of Nextipedia and co-host of The Middlemen podcast.
“And so when you look at ways that that works, that to me is an indicator of where the future is.”
Tom joins host James Kotecki to share what he’s learned interviewing retailers and industry leaders on The Middlemen, from how to define retail and commerce media to why in-store rolls out slowly.
Great quotes from Tom Limongello:
“This is not the same as putting some audiences in LiveRamp or announcing a partnership with The Trade Desk. This is, I need to re-architect the electricity in our stores.”
“We’re not going to take an online video or a TV spot and stick it in the store.”
“If you can’t make it work with your endemics, the non-endemic thing is not really going to happen.”
“You can’t have memes if people don’t all understand what the underlying media is.”
On naming his podcast The Middlemen: “I wanted it to be a chance to resurrect the lowly status of a tech provider.”
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