The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
”Commerce and retail media is becoming the underlying fabric of the entire media ecosystem,” says Jason Colon, Executive Vice President, Commerce Media at Horizon Commerce.
“These are data signals that can power any experience, any impression across any media format.”
Jason joins host James Kotecki to explain the three conditions his team requires before recommending an in-store activation: a meaningful consumer moment, the operational logistics to support it, and credible measurement.
https://theloomaproject.com/
Quotes from the episode:
”I don't think the utopia is a store where every screen recognizes me by name and understands everything about me and then tries to personalize the messaging or the experience I'm having in an aisle. I think the more useful and more practical future is where in-store becomes part of this connected brand and commerce system.”
”The language we use sometimes can create this false sense of silos or segmentation within the space.”
”We don't need digital signage when someone is trying to buy berries in a grocery aisle. They're looking to see if those berries are fresh, what the expiration date is.”
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.