The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
The Ad Council's Director of Media Engagement Maya Warburg joins host James Kotecki to explore how and why its iconic social impact campaigns are showing up for shoppers.
Retail media networks provide scale, audience alignment, and attentive consumers for messages that make a difference.
Topics include:
- The full-funnel “superpower” of retail media
- The Ad Council’s position on tech’s cutting edge
- How augmented reality is fighting hunger
- The role of localization in national campaigns
- How The Ad Council gives partners confidence to tackle serious issues
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