The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
“I think that ROAS is overhyped,” says Liz Roche, VP of Media and Measurement at Albertsons Media Collective. “It’s something that we live and die by, but it doesn’t show the full picture at all.”
Liz joins host James Kotecki to talk measurement from the perspective of one of America’s largest grocery retailers, reaching 37 million customers per week across 2,200+ stores.
Topics include:
Surprising silos – and the power of breaking them down
How Albertsons leverages local store formats for testing and learning at scale
Tech for tracking shopping cart movement through stores
A vision for holistic measurement that goes beyond the campaign level
The value of “spirited debate”
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