The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
“That connection with consumers we're seeing across the industry – it's no longer about impressions, it's really about engagement.”
Sometimes the customer journey is literally a trip in a car on the way to a store. Uber Advertising’s Jess Shuraleff connects ridesharing to retail on the latest episode of The Future In-Store.
Topics include:
Engagement throughout the journey that drives conversion – whether in-app or in-store
The ”Gen Uber” consumers demanding surprise and delight moments
The surprising percentage of riders who keep the sound up for ads in Ubers
The misconception that mobility media solutions are only for endemic brands
Why driverless vehicles could create even more engagement opportunities
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