The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
”Content still drives the majority of incremental sales,” says Bayer's Vice President of Emerging Digital Platforms Chelsey Alexander.
Retail media can’t just be about the technology – she emphasizes that content quality and clear differentiation remain fundamental to success.
Interview topics include:
- The importance of execution for merchandise-integrated media
- Why storytelling is becoming more important as consumers learn to tune out advertising noise
- The importance of understanding specific shopping experiences when designing in-store media
- The inconsistent state of retail media measurement
- The return of “retail-tainment”
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.