The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
“I think retail media is very chaotic right now,” says Claire Wyatt, The Trade Desk's GM Client Service – Retail. “We're still really in the wild, wild west. I think retail media is in its teenage years.”
Claire tells host James Kotecki that retail media networks have had “a little bit of a grace period. They don't really have that grace period anymore.”
Topics include:
- America’s in-store experience lags behind global peers
- Implementation challenges: cost and logistics
- AI for media optimization
- The dream of connected on-site, off-site, and in-store media
- The central role of consumer privacy
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