The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
”There's been a lot of pushes to take a screen and slap it everywhere, and I think there's a lot of risk in doing that,” says Looma VP of Product Denny Cmiel.
”You end up with kind of an experience that doesn't feel like it was designed to be there. It feels like it was stitched on or kind of stuck on as a Band-Aid.”
Denny joins host James Kotecki to share Looma’s product philosophy for screens that are actually in the right place.
Topics include:
The Looma mantra ”it's not the screens, it's what you put on them” that guides product development
How ”Project Nightcap” expanded from cocktail recommendations to mattress selection
Why AI serves as an ”efficiency machine” and ”sounding board” rather than decision maker
The misconception that in-store screens necessarily reach shoppers at the point of decision
The balance between standardization and customization for individual store locations
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