The Future In-Store
The Future In-Store
Podcast Description
Interviews with industry leaders about the future of in-store retail media. What's it like to shop when screens are everywhere?
Podcast Insights
Content Themes
The podcast focuses on various aspects of in-store retail media, including digital transformation in retail, consumer behavior in shopping environments, and the implications of technology on traditional retail. Examples of episodes delve into topics such as the tension retailers face between innovation and existing practices, the importance of authentic content over traditional advertising, and consumer preferences for storytelling in stores.
Interviews with industry leaders about the future of in-store retail media. What’s it like to shop when screens are everywhere?
”Bananas are the number one selling item in grocery,” says Bobby Watts, SVP of Ad Retail Media, Digital Merch, and Marketing at Ahold Delhaize USA.
”But selling media and working with advertisers and working with our partners is different than selling groceries.”
Bobby joins host James Kotecki to discuss Edge, Ahold Delhaize USA's new ad tech platform built in collaboration with European counterparts.
Topics include:
Why Europe is a leader in digital screen adoption
The strategic screen placement at entry points, ‘front racetrack,’ and pharmacy
How agentic AI tools will transform media planning in 2026
The ”connected store” vision beyond digital screens
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