Business Made Smarter
Business Made Smarter
Podcast Description
Business Made Smarter, brought to you by Executive Training and Consultancy Limited, is your go-to podcast for practical, no-nonsense advice to help your business thrive.Hosted by Ed Nell and featuring insights from Doug D’Aubrey, founder and Managing Director of Executive Training and Consultancy Limited, this series dives into actionable strategies that businesses of all sizes can use to grow and succeed.Since 2000, Doug has guided businesses with real-world expertise, covering topics like understanding your customers, refining your unique selling proposition, and more. Each episode delivers tools and insights you can apply immediately to elevate your business.Plus, you can take advantage of a FREE 2-hour Business Review with ETC’s expert consultants to identify goals, tackle challenges, and create a clear plan for growth. Visit https://exec-tc.com/ to book your review.Subscribe, share, and leave a review to stay connected and keep your business journey moving forward! Hosted on Acast. See acast.com/privacy for more information.
Podcast Insights
Content Themes
The podcast focuses on business development, marketing strategies, and operational improvements, with episodes like 'Small Business Marketing' providing tools for budget-friendly marketing and insights into understanding customer needs. Additional themes include unique selling propositions, customer loyalty, and performance monitoring.
Business Made Smarter, brought to you by Executive Training and Consultancy Limited, is your go-to podcast for practical, no-nonsense advice to help your business thrive.
Hosted by Ed Nell and featuring insights from Doug D’Aubrey, founder and Managing Director of Executive Training and Consultancy Limited, this series dives into actionable strategies that businesses of all sizes can use to grow and succeed.
Since 2000, Doug has guided businesses with real-world expertise, covering topics like understanding your customers, refining your unique selling proposition, and more. Each episode delivers tools and insights you can apply immediately to elevate your business.
Plus, you can take advantage of a FREE 2-hour Business Review with ETC’s expert consultants to identify goals, tackle challenges, and create a clear plan for growth. Visit https://exec-tc.com/ to book your review.
Subscribe, share, and leave a review to stay connected and keep your business journey moving forward!
Hosted on Acast. See acast.com/privacy for more information.
Episode – From £47K to £2.6M: How to Scale a Creative Business the Right Way
In this episode of Business Made Smarter, host Doug D’Aubrey is joined by Scott Clarke, co-founder of Kensa Creative, to unpack the journey from a £47,000 turnover startup to a £2.6 million business over the past decade.
The conversation explores what it really takes to scale – from learning to delegate and building a management structure, to using data to drive decisions and creating a culture where people take ownership. Scott shares honest insights into the challenges of letting go, balancing creativity with commercial reality and building a team that can grow with the business.
Key Takeaways
Growth requires letting go
Scaling a business means stepping away from doing everything yourself and trusting others to take ownership of delivery and decisions.
Data removes guesswork
Tracking time, costs and performance at a detailed level allows you to understand what’s actually profitable – and where changes are needed.
Empowerment drives performance
Giving teams visibility of budgets and responsibility for outcomes creates accountability and improves results.
Clarity in your offer makes growth easier
Being clear on what you’re good at – and communicating it effectively – helps attract the right clients and simplifies sales.
Key Moments
“You physically can’t do everything yourself if you want to grow.”
“Is the client happy? If yes, it’s a win.”
“If you don’t measure it, you’re just guessing.”
“You get better results when people feel they have a stake in the business.”
About the guest
Scott Clarke is the co-founder of Kensa Creative, a full-service marketing agency specialising in design, video and development. Working with businesses of all sizes, Kensa helps clients create memorable marketing through branding, campaigns and digital experiences.
About Business Made Smarter
Business Made Smarter is a podcast focused on helping business owners improve performance, productivity and profitability through practical advice and real-world insights.
Hosted by Doug D’Aubrey of Executive Training and Consultancy, each episode explores key areas of business growth with actionable takeaways.
Take the Next Step
If you’re looking to scale your business and improve performance, you can book a FREE 2-hour Business Review with Executive Training and Consultancy.
Visit: https://exec-tc.com/ to find out more.
Hosted on Acast. See acast.com/privacy for more information.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.