In this episode of Business Made Smarter, host Doug D’Aubrey is joined by ETC’s Director of Consultancy, Phil Edwards to explore the power of scaling up your business.

Together, they talk about what scaling really means, how it differs from traditional business growth, and how small businesses can increase turnover without drastically increasing overheads. With real-world examples from tech startups to HR consultants and web developers, they demonstrate how automation, outsourcing, innovation, and clever use of resources can help you scale effectively and sustainably.

Key Takeaways

Scaling means increasing output or income without a significant rise in costs or infrastructure, unlike growth, which often involves hiring more people or opening new locations.

Start by assessing your current assets and identifying how you can maximise them—whether that’s tech, time, or existing customer relationships.

From subscription apps to outsourcing and AI tools, technology allows businesses to serve more customers without working longer hours or expanding physically.

It’s not just product-based companies, consultants, developers, and firms in the service sector that can scale by automating tasks, productising services, or leveraging remote support.

Best Moments

“Scaling means growing your business using what you already have, not just throwing more money, people or buildings at it.”

“Your fanbase is gold. They’re the ones who helped you grow, so keep them on side as you scale and evolve.”

“Scaling is great, but if you can’t deliver, the whole thing collapses. Manage it carefully.”

About Phil Edwards

Phil brings a wealth of experience in business development, strategic marketing, and product management, particularly within the consumer goods sector. He has successfully supported businesses in driving profitability through effective sales strategies, team mentoring, and customer-focused marketing plans. His expertise in identifying business weaknesses and turning them into strengths, combined with a strong emphasis on people and implementation, makes him a valuable asset for any organisation seeking growth and direction.

About the host

Doug D’Aubrey, founder and Managing Director of Executive Training and Consultancy (ETC), leverages extensive senior management experience to help businesses across the UK and Europe. With tailored consultancy packages ranging from short-term projects to 3-year growth programs, Doug aids companies in improving operations and achieving results. Doug’s success lies in his honest communication with leaders, identifying strategies to enhance management skills and optimise service delivery for measurable outcomes.

Take advantage of a FREE 2-hour Business Review with ETC’s expert consultants to identify goals, tackle challenges, and create a clear plan for growth. Visit https://exec-tc.com/ to book your review.

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