On this episode of Never Work a Day, we sit down with Adam Lehman and Jason Bacher of What Else, a fully remote brand design studio built around utility, kindness, and creativity. Adam founded the studio after more than a decade in corporate branding and brand strategy. Jason joined as partner and head of strategy. Rather than keeping a permanent staff, they assemble a custom team around each client problem. We talk about why design cannot save the world, what a brand shares with a friend walking into a room, why asking a client what they hate works better than asking what they want, and why they treat their own company as an ongoing experiment.

Learn more about What Else: https://whatelse.studio

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