Built to Scale: B2B Growth with Rym Benchaar
Built to Scale: B2B Growth with Rym Benchaar
Podcast Description
"Built to Scale: B2B Growth" is the go-to podcast for ambitious B2B leaders aiming to scale smarter and faster. Hosted by Rym Benchaar and Colette Belisle, seasoned growth partners with a proven track record, each episode offers actionable strategies, AI insights, and real-world advice from inspiring leaders.
Whether you're building sales teams or solving business challenges, this podcast delivers no-fluff lessons tailored for B2B founders and executives.
Tune in weekly to scale with purpose and take your business to the next level.
Podcast Insights
Content Themes
The podcast covers a range of topics including AI advancements in agriculture, the importance of Revenue Operations, and the latest B2B tech trends. For example, episodes explore how AI is transforming supply chains in agriculture and the essential role of Revenue Operations in driving business growth, featuring expert insights that resonate with B2B leaders looking to enhance their strategies.
“Built to Scale: B2B Growth” is the go-to podcast for ambitious B2B leaders aiming to scale smarter and faster. Hosted by Rym Benchaar and Colette Belisle, seasoned growth partners with a proven track record, each episode offers actionable strategies, AI insights, and real-world advice from inspiring leaders.
Whether you’re building sales teams or solving business challenges, this podcast delivers no-fluff lessons tailored for B2B founders and executives.
Tune in weekly to scale with purpose and take your business to the next level.
In this episode of Built to Scale: B2B Growth, we sit down with Ishan Rakshit, Co-Founder of Sortment, to unpack what it really takes to build a sustainable business in today’s crowded tech market. Ishan shares lessons from founding multiple companies, how his thinking has evolved as AI reshapes team structures, and why many traditional approaches to scaling sales are no longer sustainable.
We also dig into one of the biggest challenges in modern marketing, personalization. From e-commerce to B2B, the expectation for relevant, tailored messaging is higher than ever, but execution is harder than most teams realize. Ishan explains where personalization breaks down, how data and AI are converging to change the game, and what founders and operators should focus on if they want growth that lasts.
Ishan shares:
- Why the traditional playbook for scaling sales is becoming unsustainable
- The real challenges behind personalization in e-commerce and B2B marketing
- How to build products that reduce the sales burden by meeting real customer needs
- What AI changes about team structure, productivity, and internal workflows
- How to stay adaptable as a founder in saturated, fast-moving markets
- Why communication between teams is a growth lever, not a soft skill
- Where AI is heading next, and how it will enhance, not replace, human teams
Ishan Rakshit’s LinkedIn Profile: LinkedIn
Sortment Website: https://sortment.com/
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