The doors to Good Money Club are open right now. You deserve your own Board of Directors, and you’ll get that and more inside this community for women business owners. 

Choosing the right business model is one of the most important decisions you’ll make in your business, yet it’s often the most overlooked. This podcast episode is from a live Good Money Club training session that we thought you’d get value from. 

In this episode of Money Secrets, Fi breaks down why your business model is the foundation of everything: your pricing, your marketing, your time, and ultimately your profitability.

From understanding why more marketing won’t fix a broken model, to exploring different ways businesses are structured (consultant, online business, agency, e-commerce), this episode will help you step back and think strategically about how your business actually works and whether it’s working for you.

🎧 Tune in to understand how your business model impacts your income, your time, and your ability to create a business that feels both profitable and sustainable.

What you’ll learn in this episode: 

• Why no amount of marketing can fix the wrong business model. Marketing brings people in, but your business model determines whether it actually works.

• How your business model and marketing need to work together. When they align, you attract the right clients and deliver your services more efficiently.

• Why adding more revenue streams isn’t always the answer. More offers often create more complexity, not more profit.

• How your business model shapes your pricing and ideal clients. The right structure helps you charge in line with the value you deliver.

• Why productivity and automation won’t fix the wrong foundations. Being faster at the wrong things won’t make your business more profitable.

• The difference between being helpful and being valuable. Valuable work is what people are willing to pay for and that’s what your business should focus on.

• How to think about return on effort in your business. The right model helps you focus your time on activities that actually generate results.

• Why your business model should reflect how you want to spend your time. From delivery to marketing to managing a team, your model determines your day-to-day work.

• The realities of different business models. Whether consultant, online business, agency, or e-commerce, each requires a different balance of time and skills.

• Why your business model is your secret weapon. When it’s set up correctly, it improves profitability, client outcomes, and overall business sustainability.

   

💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.

– Good Money Club (doors are open now)

Say hi: [email protected] 

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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.

In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.

Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make, and manage, more money.

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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business

If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you’re here.

Check out my FREE Pricing Training you need to set your prices for profitability.

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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I’d like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I’d like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.