Money Secrets
Money Secrets
Podcast Description
The Money Secrets of successful small business owners. Let's get more money into the hands of good business owners, by talking more about the secrets of money in business.
Podcast Insights
Content Themes
The podcast addresses diverse themes centered on small business finances, including pricing strategies, financial confidence, and the significance of revenue in creating social impact. Examples of episodes include discussions on breaking down financial goals with guests like Kate Forsyth and exploring the emotional side of financial decisions with Renee Wallace, providing actionable insights to its listeners.

The Money Secrets of successful small business owners. Let’s get more money into the hands of good business owners, by talking more about the secrets of money in business.
Free guide: How to Price Your Product or Service
What money thoughts live rent free in your mind?
A simple, powerful Money Psychology Exercise for you.
In this special episode of Money Secrets, Fi shares a powerful guided exercise recorded during a recent Good Money Monday session inside Good Money Club as part of Money Psychology Week.
We often hear that mindset matters when it comes to money, but identifying the thoughts driving our decisions isn’t always easy. In this practical exercise, Fi guides listeners through a series of everyday business and life scenarios designed to uncover the beliefs, stories, fears, and assumptions we hold about money, success, opportunity, and self-worth. Each scenario is designed to reveal the thoughts that influence your actions and ultimately shape your results.
This episode isn’t just something to listen to; it’s an exercise to participate in. Grab a notebook, find a quiet space, and work through the prompts alongside Fi. You may discover money beliefs you didn’t know were there, uncover mindset shifts you’ve already made, or identify patterns that could be holding you back from earning, charging, investing, or growing your business.
🎧 Tune in, complete the exercise with us, and then we’d love to hear what came up for you. Send us an email or message and share the money thoughts, insights, or surprises you discovered.
What you’ll learn in this episode:
- How your money thoughts shape your results and influence your decisions.
- How to uncover money stories that impact your actions without you realising it.
- Why approaching your thoughts with curiosity is more useful than self-judgment.
- What your reactions to opportunities reveal about your beliefs around success and visibility.
- How scarcity thinking shows up in everyday situations and affects financial decision-making.
- The role comparison plays in your money mindset and how it influences your perspective.
- What your response to financial surprises can teach you about resilience and money beliefs.
- How growth opportunities can uncover hidden fears around success, responsibility, and risk.
- Why visibility, recognition, and success can feel uncomfortable, even when you want them.
- How your mindset influences the way you market, sell, lead, and grow your business.
- How to uncover limiting beliefs that may be holding you back from making more money.
- Why self-awareness is one of the most valuable skills you can develop as a business owner.
- How recognising your money thoughts is the first step towards changing them.
- The connection between money psychology, business growth, and long-term success.
💡 If this conversation resonates and you want hands-on support, you can work with Fi one-on-one or join Good Money Club, where small business owners learn how to make and manage money with clarity, confidence, and impact.
– Good Money Club (doors are open now)
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Say hi: [email protected]
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In this podcast, Money Secrets, host Fiona (Fi) Johnston, Chartered Accountant, small business advocate, and impact enthusiast, dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.
Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses can change the world, but only if we’re making money and managing it well.
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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business
If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you’re here.
Check out my FREE Pricing Training you need to set your prices for profitability.
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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I’d like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I’d like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.

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