Money Secrets

Money Secrets
Podcast Description
The Money Secrets of successful small business owners. Let's get more money into the hands of good business owners, by talking more about the secrets of money in business.
Podcast Insights
Content Themes
The podcast addresses diverse themes centered on small business finances, including pricing strategies, financial confidence, and the significance of revenue in creating social impact. Examples of episodes include discussions on breaking down financial goals with guests like Kate Forsyth and exploring the emotional side of financial decisions with Renee Wallace, providing actionable insights to its listeners.

The Money Secrets of successful small business owners. Let’s get more money into the hands of good business owners, by talking more about the secrets of money in business.
Wondering how to feel more in control of your money as a business owner? Start here.
Psst! Want a quick refresh of the best money advice we’ve shared so far? In this special remix edition of the Money Secrets podcast, Fi pulls together 10 of the most powerful takeaways from past episodes — in one juicy, bite-sized, listen-anywhere episode.
Whether you’re folding laundry, walking the dog, or deep in admin, this is your official business money mood board. No fluff, no overwhelm — just the kind of perspective shifts and practical tips that help you get clear, confident, and in control of your finances.
🎧 Hit play and get a juicy dose of money advice you can actually apply in your small business.
What you’ll learn in this episode:
- Why your money habits start with your thoughts — and how to shift both
- The truth about “money doesn’t grow on trees” (spoiler: it does)
- The three numbers every business owner needs to track (hint: it’s not just profit)
- Why paying yourself is non-negotiable (yes, even early on)
- How to stop trying to be “affordable” and start being valuable
- What actually goes into pricing your offers with confidence
- How undercharging is repelling your dream clients
- When it makes sense to spend money to make money (and when it doesn’t)
- Why backing yourself matters more than being “right”
- How to get more from your accountant — and build a dream money team
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We’ve come so far as a society in many ways, but money is one of the areas where progress hasn’t been enough. If we want to tip the scales in favour of marginalised people, it starts with understanding the secret: money in small business.
In this podcast, Money Secrets, host Fiona (Fi) Johnston—Chartered Accountant, small business advocate, and impact enthusiast—dives into the conversations we need to have about money. The secrets that once stayed behind closed doors (or on the golf course) are finally out in the open.
Fi’s mission? To get more money into the hands of good people, like you. She believes small businesses have the power to change the world, and the key to making a bigger impact is to make—and manage—more money.
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Thank you to everyone involved for bringing this podcast together. We are excited to hear from you with any questions, feedback or suggestions for future episodes that you might have. Send a Direct Message to @peach.business
If you are excited for what’s to come, please like this episode, follow the podcast and share it with your friends. We are thrilled you’re here.
Want to find out more about Good Money Club? It’s for female and non-binary business owners ready to make more money and impact. Join us?
Check out my FREE Pricing Training you need to set your prices for profitability.
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This podcast episode was recorded on the lands of the Wurundjeri People of the Kulin Nation and I’d like to acknowledge them as the Traditional Owners and custodians of this land and water that I live, work and play on. I’d like to pay respect to elders both past and present, and note that sovereignty has never been ceded. This always was and always will be Aboriginal and Torres Strait Islander land.
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Disclaimer
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