Dave Bellis of Radfield Home Care, a domiciliary home care franchise in northwest England, explains how his company supports around 80 people at home across areas including Waterloo, Crosby, Sefton, Southport and Formby, and how clients find them through word of mouth, advertising, and local authority links rather than dementia-specific referrals. He shares why he left a 30-year corporate accounting career after redundancy and his parents’ dementia experience, and describes the challenges of setting up a regulated service and building staffing capacity.

The discussion covers benefits of staying at home with dementia, including familiarity and avoiding separation, plus live-in care as an option for couples. They outline tailored services (medication, meals, personal care, community outings), the importance of continuity and dementia training, advice to start small and build care, and the impact of caregiver burnout, loneliness, denial, and the need for early family conversations and diagnosis.

Chapters:

00:00 Meet Dave

00:44 Referrals and Access

05:38 Starting a Care Business

07:34 Why Home Helps Dementia

16:16 Choosing Care Advice

20:14 Diagnosis Barriers

23:22 Family Support Strain

26:20 Independence Matters

30:42 Training And Communication

35:30 Acceptance Beats Stigma

37:12 Final Thanks And Outro