In this episode of The G3X Podcast, I sat down with entrepreneur Larry Flores, the founder of Surf Trip Supply, to unpack a powerful story of faith, hustle, and purpose-driven brand building.

Larry started his brand at just 14 years old with only $150 and a vision that wouldn’t let him go. We talked about how he built Surf Trip Supply from his bedroom into a real business, the struggles behind the scenes that most people never see, and the moments when quitting felt easier than staying faithful to the grind.

Larry opened up about the role of faith in his journey—how trusting God has guided his decisions, redirected his steps, and kept him grounded when the pressure of entrepreneurship got heavy. We dug into what it practically looks like to trust God in business, how to discern when it’s His voice versus your own desires, and why contentment and gratitude matter just as much as growth and profit.

We also explored how Larry has been intentional about building a community around Surf Trip Supply, not just selling products. He shared how evolving his brand’s messaging helped him connect with the right audience, why understanding your demographic is crucial, and how staying true to his identity keeps the brand authentic even as it grows.

From content creation being the engine of business growth, to balancing personal style with brand aesthetics, to the importance of engaging with your audience and never letting quitting be an option—Larry’s story is a blueprint for youth entrepreneurship and faith-fueled business owners who want to build something real and lasting.

If you’re an entrepreneur, a creative, or someone trying to walk out your calling with God at the center, this conversation will encourage you to trust the process, stay faithful in the grind, and remember that your journey is bigger than just business.

Follow Larry on social:

Instagram (Larry): https://www.instagram.com/larry_flores7/

Instagram (Surf Trip Supply): https://www.instagram.com/surftripshop/

YouTube: https://www.youtube.com/@surftripsupply

Website: https://surftripsupply.com/

TikTok: https://www.tiktok.com/@surftripsupply

Thank you for watching and rocking with The G3X Podcast. Make sure you subscribe, drop a comment about your biggest takeaway, share this episode with a friend who needs it, and keep tapping in as we put God first, hit the gym for discipline, and grind with purpose.

Chapters:

00:00 Introduction to Larry Flores and Surptrip Supply

01:49 The Origin Story: From Bedroom to Business

05:17 The Struggles Behind the Success

10:32 The Role of Faith in Entrepreneurship

14:40 Faith and Entrepreneurship: Trusting God's Guidance

16:49 Distinguishing Divine Guidance from Personal Decisions

18:41 Building a Community Through Brand Identity

21:36 Evolving Brand Messaging and Identity

25:02 Balancing Personal Style with Brand Aesthetics

27:04 Maintaining Identity Amidst Brand Growth

29:35 Content Creation: The Key to Brand Success

36:33 Final Thoughts: The Importance of Contentment

New episodes of The G3X Podcast drop every Friday at 10AM EST on YouTube, Spotify, and Apple Podcasts! 

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