The Marketing 32 Show

The Marketing 32 Show
Podcast Description
This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.
Podcast Insights
Content Themes
The show focuses on various themes within dental practice management, including leadership development, marketing strategies, and financial planning, with episodes that highlight topics such as mental wellness in dentistry, transitioning from associate to multi-practice ownership, and creating effective dental implant marketing systems.

This is the Marketing 32 Show, a show that connects with leading dentists, influencers, and experts to explore strategies and innovations that help dental practices grow and thrive.
Joyce Weeks is the owner of Dental Ed, Inc. and a science nerd turned compliance crusader who makes infection control and dental safety surprisingly clear and manageable. With a BS and MSC background in immunology and global health, including HIV vaccine research at the Scripps Research Institute, Joyce brings 37 years of family legacy to dental compliance education. Following in her mother’s footsteps, who started the company in 1988 when dental regulations first changed, Joyce has dedicated her career to translating complex OSHA and infection control regulations into real-world strategies that dental teams can actually understand and implement. Her unique approach focuses on explaining the “why” behind compliance requirements rather than just the “what,” helping practices see meaningful behavior changes through education rather than fear-based training.
In this episode..
Feeling overwhelmed by the complex web of OSHA requirements, infection control protocols, and constantly changing compliance regulations in your dental practice? Many dental teams struggle with understanding not just what they’re supposed to do, but why these protocols matter for both patient and staff safety. What if the key to successful compliance isn’t just following rules, but truly understanding the science behind them?
According to Joyce Weeks, owner of Dental Ed, Inc. and immunology expert, most dental practices fail at compliance because they’re only taught the “what” without understanding the “why.” With 37 years of family experience in dental compliance education, Joyce has observed that when teams understand the science behind protocols—like why masks lose effectiveness after 20 minutes or why single-use items can’t truly be sterilized without manufacturer testing—they naturally want to follow proper procedures. Her approach reveals that many common practices, from reusing impression trays to wearing the same mask all day, create significant infection risks that most teams don’t realize they’re taking.
In this episode of The Marketing32 Show, host Brett Allen interviews Joyce Weeks about the critical but often overlooked world of dental compliance and infection control. They explore common mistakes happening in most practices, the two biggest disease transmission risks in dentistry, and Joyce’s six-step framework for achieving and maintaining compliance. The conversation covers everything from the historical context of glove requirements to modern challenges like navigating conflicting information from health agencies, while providing practical solutions for organizing documentation, training teams, and staying current with ever-changing regulations without getting overwhelmed.

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