CRO Insights: How CROs win
CRO Insights: How CROs win
Podcast Description
CRO Insights is the podcast that uncovers the key markers of successful revenue leadership.
Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROs today, and strategies to build aligned revenue engines that scale your organization.
This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.
Podcast Insights
Content Themes
The podcast focuses on essential topics regarding revenue leadership, the Chief Revenue Officer career path, and overcoming industry challenges, with episodes exploring transitions from CRO to CEO, the evolution of CRO roles, and strategies for creating high-performing revenue teams.
CRO Insights is the podcast that uncovers the key markers of successful revenue leadership.
Each episode, host Warren Zenna (Founder of the CRO Collective) and his guest will explore the Chief Revenue Officer career path, major challenges facing CROs today, and strategies to build aligned revenue engines that scale your organization.
This podcast is a collaboration between Revenue Operations Alliance and the CRO Collective.
In an era where 40-60% of deals are lost to “no decision”, sales leaders can no longer rely on intuition alone. Dr. Curtis Schroeder, who bridges the worlds of academic research and commercial operations, joins the podcast to share data-backed strategies for winning in complex environments.
In this episode, you’ll discover:
• The “Executive Officer Mentality” proven in a 1600-deal study to reverse buying complexity and “win far more often”.
• Why you can’t just “train your way out of a broken environment” and must instead fix the “system design”.
• How the modern CRO must evolve from a “master forecaster to master orchestrator”.
Disclaimer
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