Be the Media: The Digital Revenue Playbook Podcast
Be the Media: The Digital Revenue Playbook Podcast
Podcast Description
Hosted by Todd Stauffer, author of the Digital Revenue Playbook for News Publishers, Be the Media offers tips, techniques and success stories for thriving as a local news publisher or producer.
Podcast Insights
Content Themes
The podcast covers a variety of themes, including fundraising for journalism, innovative product thinking in newsrooms, content management system transitions, and revenue generation through events. For example, an episode discusses how to raise funds for non-profit journalism, while another explores integrating product thinking into newspaper strategies to enhance sustainability.
Hosted by Todd Stauffer, author of the Digital Revenue Playbook for News Publishers, Be the Media offers tips, techniques and success stories for thriving as a local news publisher or producer.
Todd visits with Maple Walker Lloyd, senior director of development at Block Club Chicago, to discuss raising money for non-profit journalism in the Windy City and tips that others can use whether they’re taking the for-profit or non-profit route when it comes to organizing their media outlet and making it sustainable.
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