Skin in the Game I Debbie Go
Skin in the Game I Debbie Go
Podcast Description
Skin in the Game invites you into the world of business and personal transformation, where host Debbie Go uncovers how successful leaders navigate their most challenging decisions and put everything on the line. Finally, a business podcast that moves beyond surface-level advice to deliver actionable insights through real stories of risk, resilience, and bold decisions that paid off.Whether you're scaling a startup, advancing your career, or planning your next venture, these conversations equip you with battle-tested wisdom and practical strategies for success. Join Debbie Go to learn how today's most successful leaders turn challenges into opportunities – and get ready to put your own skin in the game.Connect:· Episode Transcripts + Review & Feedback >> Skin in the Game I Debbie Go website· Video Podcast >> YouTube· Debbie Go >> LinkedIn
Podcast Insights
Content Themes
The podcast focuses on themes of risk, resilience, and personal growth, with episodes that explore the journeys of entrepreneurs, professionals, and innovators. For example, recent conversations include strategies from seasoned leaders in various industries and insights on navigating challenging decisions in uncertain environments.

Skin in The Game invites you into the world of business and personal transformation, where host Debbie Go uncovers how successful leaders navigate their most challenging decisions and put everything on the line. Finally, a business podcast that moves beyond surface-level advice to deliver actionable insights through real stories of risk, resilience, and bold decisions that paid off.
Whether you’re scaling a startup, advancing your career, or planning your next venture, these conversations equip you with battle-tested wisdom and practical strategies for success.
Join Debbie Go to learn how today’s most successful leaders turn challenges into opportunities – and get ready to put your own skin in the game.
Connect with Debbie:
🌐 Website
▶️ YouTube
How can adaptive communication help you have better conversations, improve business relationships and prepare for difficult conversations, negotiations and important meetings?
In this episode of Skin in the Game with Debbie Go, host Debbie Go speaks with Luis Pedro Cauduro Ferreira, Founder & CEO of Due, about why effective communication starts with understanding the person on the other side.
Most people prepare for an important conversation by focusing on what they want to say. Luis introduces a different approach: understand the other person's communication preferences, behavioural tendencies and context, then adapt how you deliver your message.
Drawing on his entrepreneurial and corporate experiences, Luis explains how communication gaps can affect sales, leadership, teamwork, negotiations and professional relationships.
He also shares how Due uses publicly available professional information and user-provided context to help people prepare for high-stakes conversations through behavioural and communication insights.
In this episode of Skin in the Game, we explore:
🔹 Adaptive communication — why the same message can land very differently with different people.
🔹 Behavioural insights— how knowing more about someone's communication style can help us prepare for important conversations.
🔹 AI and communication — how Due uses available information and user input to help people prepare for interactions that matter.
🔹 Authenticity — how to adapt the way we communicate without compromising who we are.
🔹 Better business outcomes — how thoughtful preparation can help reduce misunderstandings and build stronger relationships.
THE QUESTION THAT COULD CHANGE YOUR NEXT CONVERSATION
Luis shares a simple question he asks himself before a high-stakes interaction:
“What does the other person on the other side need from me, from this conversation to work?”
It's a useful reminder that communication is not simply about delivering information. It's about helping the other person understand, connect and act.
ABOUT LUIS PEDRO CAUDURO FERREIRA AND DUE
Luis Pedro Cauduro Ferreira is the Founder & CEO of Due, a platform focused on helping people prepare for important conversations using behavioural insights, communication preferences and contextual information.
🔗 Links & Resources:
👉 LinkedIn: Luis Ferreira
👉 Due: due.net.br
👉 Instagram: @duecomunicacaoparainfluencia
👉 LinkedIn: Due
🎧 Subscribe and watch more episodes:
https://www.youtube.com/@SkinInTheGame.Podcast
JOIN THE CONVERSATION
Before your next important meeting, interview, negotiation or difficult conversation, what will you prepare first: your message or your understanding of the other person?
Share your thoughts in the comments.
#AdaptiveCommunication #communicationskills #businessstrategy #communicationstrategy #CommunicationExcellence #leadershipdevelopment #impactfulconversations #leadershipcommunication #businesscommunication #LuisFerreira #SkinInTheGameWithDebbieGo
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