Brand Story Lab
Brand Story Lab
Podcast Description
Brand Story Lab is where corporate storytelling meets entertainment. Hosted by Rachel Nussbaum, a seasoned video producer and creative strategist, this podcast delves into the art of crafting meaningful brand narratives. Each episode explores how brands can connect, inspire, and stand out through powerful storytelling. Whether you're a marketer, producer, or creative, you'll find insights and inspiration to elevate your brand’s story.
Podcast Insights
Content Themes
The podcast focuses on the art of brand storytelling, marketing strategies, and the integration of entertainment in corporate narratives. Episodes delve into specific initiatives like Indeed's Rising Voices Program and the transformation of brands into cultural forces, with discussions on creating meaningful narratives through examples such as the rebranding of Oleria, emphasizing themes of inclusivity and emotional connection.
Brand Story Lab explores how forward-thinking companies are using brand to connect with people to grow their brand. We explore from brand creation to branded entertainment, and from employee engagement to outbound marketing. Each episode dives into case studies, creative processes, and distribution strategies behind memorable brand storytelling. Hosted by Rachel Nussbaum, CEO & Executive Producer at Specular Studios, and Sam Neukom, Founder of Northbound, this podcast is designed to give brand leaders and creatives actionable insights to develop more meaningful connections with their audience.
Summary:
In this engaging conversation, Rachel interviews Diego Acuna, the Sales and Marketing Manager for British Airways Cityflyer. They discuss the creative process behind the award-winning ad 'Love Departed', the importance of understanding customer needs, and the shift from business to leisure travel in the airline industry. Diego shares insights on teamwork, collaboration, and the challenges faced in executing innovative marketing campaigns. The discussion also touches on the future of storytelling in travel marketing and the significance of adapting to evolving customer demographics.
Takeaways:
- Diego Acuna emphasizes the importance of understanding customer needs in the airline industry.
- The 'Love Departed' ad was created to shift perceptions of London City Airport from a business to a leisure travel hub.
- Collaboration with Uncommon Studios was crucial in developing the creative concept for the ad.
- The campaign was launched on Valentine's Day to maximize audience engagement.
- Involving staff in the ad filming created a sense of pride and teamwork within British Airways Cityflyer.
- The ad's humor and unconventional ending helped it stand out in a crowded market.
- Diego highlights the importance of adapting storytelling to evolving customer demographics.
- The success of the campaign was measured by audience reach and positive feedback.
- Teamwork and collaboration are essential in executing creative marketing projects.
- Diego believes storytelling will continue to be a key differentiator in the travel industry.
Chapters:
00:00 Introduction and Connection at Tribeca X
03:20 Diego's Role at British Airways City Flyer
05:56 Career Journey in the Airline Industry
08:08 The Love Departed: Overview and Inspiration
10:47 Adapting to Post-Pandemic Travel Trends
13:18 Creative Strategy Behind the Campaign
15:49 Convincing Leadership and Internal Challenges
18:19 Campaign Results and Audience Reception
20:52 Filming at London City Airport: Behind the Scenes
31:18 Behind the Scenes of Filming at the Airport
34:29 Creative Collaboration and Team Effort
34:42 Innovative Marketing Campaigns: The Boat vs. Plane Race
41:49 Evolving Storytelling in the Travel Industry
46:21 Key Takeaways and Final Thoughts on Storytelling
Links from the episode:
Watch ”Love Departed”: https://curationmusic.co.uk/portfolio/british-airways-love-departed-dir-authmn-de-wilde
Watch ”British Airways | Plane vs Boat Red Nose Day Challenge | Comic Relief / BBC”: https://www.youtube.com/watch?v=-WTSXl762LY
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