Brand Story Lab
Brand Story Lab
Podcast Description
Brand Story Lab is where corporate storytelling meets entertainment. Hosted by Rachel Nussbaum, a seasoned video producer and creative strategist, this podcast delves into the art of crafting meaningful brand narratives. Each episode explores how brands can connect, inspire, and stand out through powerful storytelling. Whether you're a marketer, producer, or creative, you'll find insights and inspiration to elevate your brand’s story.
Podcast Insights
Content Themes
The podcast focuses on the art of brand storytelling, marketing strategies, and the integration of entertainment in corporate narratives. Episodes delve into specific initiatives like Indeed's Rising Voices Program and the transformation of brands into cultural forces, with discussions on creating meaningful narratives through examples such as the rebranding of Oleria, emphasizing themes of inclusivity and emotional connection.
Brand Story Lab explores how forward-thinking companies are using brand to connect with people to grow their brand. We explore from brand creation to branded entertainment, and from employee engagement to outbound marketing. Each episode dives into case studies, creative processes, and distribution strategies behind memorable brand storytelling. Hosted by Rachel Nussbaum, CEO & Executive Producer at Specular Studios, and Sam Neukom, Founder of Northbound, this podcast is designed to give brand leaders and creatives actionable insights to develop more meaningful connections with their audience.
Summary
In this episode of Brand Story Lab, Rachel and Sam explore the concept of branded entertainment through two distinct examples: Allbirds’ ‘Cards on the Table’ series and eBay Motors’ ‘Between Two Rides’. They discuss the effectiveness of each series in connecting with audiences, the importance of brand values, and the strategies behind successful branded content. The conversation highlights the need for brands to align their storytelling with their business goals and audience expectations, ultimately leading to a richer understanding of how to create impactful branded entertainment.
Takeaways
- Branded entertainment should connect with the audience’s values.
- Allbirds’ series felt tenuous in its connection to the brand.
- eBay Motors effectively engaged its audience through relatable content.
- Understanding the audience is crucial for successful branded content.
- The strategy behind branded entertainment must align with business goals.
- Community engagement enhances the effectiveness of branded content.
- Celebrity endorsements can be a double-edged sword in branding.
- Content should provide clear attribution to the brand’s values.
- The production quality of branded content impacts audience perception.
- A clear creative strategy is essential for bridging brand and business goals.
Chapters
00:00 Introduction and Episode Structure
01:53 Exploring Allbirds’ Branded Entertainment
04:34 Authenticity in Conversations
07:37 Linking Brand Values to Content
10:23 Celebrity Influence and Audience Engagement
13:14 eBay Motors: A Different Approach to Branded Content
16:13 Performance Metrics and Brand Awareness
20:30 Breaking Conventions in Motor Enthusiast Content
25:52 Success Metrics of ‘Between Two Rides’
28:33 Evolution of the Series and Audience Engagement
32:51 Strategic Insights for Branded Entertainment
37:37 Connecting Brand Values to Audience Experience
All birds’ latest YT series “Cards On The Table, hosted by Stanley Tucci”: https://youtu.be/SW7vS0zT3Gw?si=A17nNCHQ7DfhIWKM
Ebay Motors’ Between 2 Rides: https://youtu.be/mG6T4DCCnn8?si=RlMDPZ-4TnhqDKSH
Disclaimer
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