Brand Story Lab
Brand Story Lab
Podcast Description
Brand Story Lab is where corporate storytelling meets entertainment. Hosted by Rachel Nussbaum, a seasoned video producer and creative strategist, this podcast delves into the art of crafting meaningful brand narratives. Each episode explores how brands can connect, inspire, and stand out through powerful storytelling. Whether you're a marketer, producer, or creative, you'll find insights and inspiration to elevate your brand’s story.
Podcast Insights
Content Themes
The podcast focuses on the art of brand storytelling, marketing strategies, and the integration of entertainment in corporate narratives. Episodes delve into specific initiatives like Indeed's Rising Voices Program and the transformation of brands into cultural forces, with discussions on creating meaningful narratives through examples such as the rebranding of Oleria, emphasizing themes of inclusivity and emotional connection.
Brand Story Lab is where corporate storytelling meets entertainment. Hosted by Rachel Nussbaum, a seasoned video producer and creative strategist, this podcast delves into the art of crafting meaningful brand narratives. Each episode explores how brands can connect, inspire, and stand out through powerful storytelling. Whether you’re a marketer, producer, or creative, you’ll find insights and inspiration to elevate your brand’s story.
Today I want to take you behind the scenes of storytelling and how brands can create authentic, relatable, and impactful narratives. We'll cover:
- Why storytelling matters
- Core principles of effective storytelling
- Applying storytelling to enterprise marketing
- And a few case study of brands who are doing the above really well
Let's dive in.
Why storytelling matters for enterprise brands
- Microsoft's mission statement: Empower every person and every organization on the planet to achieve more.
The shift in brand's strategy, creating entertaining content
- Ads interrupt our viewing experiences
- Why not create content audiences enjoy watching
- Indeed's Rising Voices program example
Where can brands start? The three principles of storytelling
- Find untold stories that are hiding in plain sight
- Decide which lens youo're going to use to tell these stories
- Think about your story arc
Hilton's Off the Menu Series: Chef de cuisine cooking up change in DC | Hilton | Off the Menu
Opportunity for brands to make emotional connection with the audience through branded entertainment
Northwell Hospital Group's example of measuring the success in Lennox Hill series on Netflix: https://youtu.be/Sj_Yc-zisjc?si=UGYrxGHT2C2b0qD1
Marriot's Travel by Design Films: https://youtu.be/7y_D8jD1X38?si=pvFGBAIzrPp_gra0
Indeed's Rising Voices Films: https://risingvoicesfilms.com
This episode's Challenge: Find untold stories in your organization
Contact Rachel: [email protected]
Disclaimer
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