Mr. KnifeGuy

Mr. KnifeGuy
Podcast Description
Brent Averett here and I own Mr. KnifeGuy in St. George, Utah. I've been in the knife industry since 1999 and I'm here to bring you all my knowledge with other professionals in the industry.
Podcast Insights
Content Themes
The podcast focuses on various themes within the knife-making realm, such as personal journeys in crafting, community support, and evolving market trends. Examples include episodes that highlight the journeys of individuals like Taylor Wade and Stockton Jones, exploring topics like unique designs, material choices, the balance of family life with craft, and the rise of everyday carry (EDC) knives.

Brent Averett here and I own Mr. KnifeGuy in St. George, Utah. I’ve been in the knife industry since 1999 and I’m here to bring you all my knowledge with other professionals in the industry.
Meeting Ramon Chaves feels like encountering a legend who doesn't realize his own status in the knife world. His journey from making fixed blades in a tiny 600-square-foot garage without power (using an extension cord from his house) to running a state-of-the-art manufacturing facility is nothing short of remarkable.
Ramon's path to knife-making success began with a childhood knife from Knott's Berry Farm and the discovery of a blade made by an uncle he never met. What truly set his career trajectory apart was his ingenious marketing approach. Rather than slowly building a reputation over decades, Ramon identified ten influential YouTube personalities, provided them with knives at a discount, coordinated their reviews, and opened orders on a specific date. The result? Business went crazy.
The podcast reveals fascinating details of Ramon's design philosophy and business strategy. His signature Redencion model (Spanish for ”redemption”) has become instantly recognizable with its clean lines and iconic skull pocket clip. To make his designs accessible to more enthusiasts, Ramon offers various series at different price points—blue label for entry-level, red boxes for standard production, and black boxes for exclusive direct-sale models. Recently, he's transitioned many models to integral construction, machining the handle from a single piece of titanium rather than using separate scales, significantly increasing manufacturing difficulty but enhancing quality.
Perhaps most exciting is Ramon's latest innovation—moving his entire operation from New Mexico to Utah specifically to manufacture Out-The-Front automatic knives legally. His Chub OTF utility knife demonstrates his creativity, and a teaser of his upcoming full-sized OTF models with multiple blade options suggests Ramon isn't slowing down anytime soon. His blend of craftsmanship, marketing savvy, and genuine passion continues to captivate knife enthusiasts and collectors worldwide.
Guest Ramon Chaves
Webpage: https://chavesknives.com/
Mr. Knife Guy webpage: https://mrknifeguy.com/
IG: https://www.instagram.com/mr.knifeguy…
#knifelife #podcast #southernutah #knifemanufacturer #stgeorgeutah #interview
[00:00:00] Intro.
[00:02:37] Meeting Ramon Chaves.
[00:10:21] Early Knife-Making Days.
[00:14:53] Signature Redencion Knives.
[00:21:08] Distinctive Features and Knife Series.
[00:28:10] Moving to Utah and OTF Development.
[00:32:31] The Integral Revolution.
[00:36:50] Future Plans and Collaborations.

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