Talking Place
Talking Place
Podcast Description
Welcome to Talking Place The podcast bringing placemakers and storytellers together to talk about place. The Talking Place podcast is your go-to podcast for exploring the power of storytelling in shaping narratives and identities for neighbourhoods, towns, cities, and nations. Join your host, Concept Culture’s Creative Director Tanisha Raffiuddin as she talks with experts across the built environment, sharing their knowledge and stories on placemaking, branding, sustainability, language, finance, health, culture, and more. Whether you are an urban designer, architect, planner, developer, investor, marketeer, or simply curious about places and stories, this podcast is for you.Listen to our latest episodes of Talking Place and join the conversation on social media! Follow us on: Instagram: @talkingplacepodcastX: @tppodcast_ LinkedIn: Talking Place PodcastBluesky @talkingplaceTikTok: @talkingplacepodcastHost: Tanisha Raffiuddin Production: Concept Culture
Podcast Insights
Content Themes
The podcast delves into themes such as sustainable urban design, community engagement, place branding, and the social implications of housing. Episodes explore specific topics like the role of community in creating inclusive spaces and the strategic importance of place branding in transforming perceptions, with examples provided by experts in the field.

Welcome to Talking Place
The podcast that brings placemakers and storytellers together to talk about what makes a good place.
The Talking Place podcast is your go-to podcast for exploring the power of storytelling in shaping narratives and identities for neighbourhoods, towns, cities, and nations.
Join your host, Concept Culture’s Creative Director Tanisha Raffiuddin, as she talks with experts across the built environment, sharing their knowledge and stories on placemaking, branding, sustainability, language, finance, health, culture, and more.
Whether you are an investor, developer, urban designer, architect, planner, marketeer, or simply curious about places and stories, this podcast is for you.
Listen to our latest episodes of Talking Place and join the conversation on social media!
Follow us on:
Instagram: @talkingplacepodcast
LinkedIn: Talking Place Podcast
Bluesky @talkingplace
TikTok: @talkingplacepodcast
Web: www.conceptculture.co
Host: Tanisha Raffiuddin
Produced by: Concept Culture
Can a place brand do more than give a place a new identity?
In Episode 36 of Talking Place, host Tanisha Raffiuddin sits down with Councillor Tom Bruce, Deputy Leader of the London Borough of Hounslow, and Peter O’Brien, Executive Director of Placemaking and Growth, to explore how Hounslow is using place branding as part of a bigger story about regeneration, investment, partnership and civic pride.
The conversation goes behind the scenes of Hounslow’s place brand, from community engagement to the challenge of bringing together places with distinct identities, including Chiswick, Feltham, Brentford and Hounslow Town Centre. They discuss why the discovery phase was extended, what they learned along the way, and why the brand had to be more than an ‘I love Hounslow’ badge.
They also explore place leadership, inward investment and how the brand connects to regeneration projects including Feltham and the Golden Mile. At its heart is a bigger question: how can a changing place retain its identity while moving confidently into its next chapter?
Topics Covered
- Why Hounslow created a place brand and what it wanted it to achieve
- Place leadership, collaboration and making difficult decisions
- Why community engagement needs to go deeper than consultation
- Building civic pride across distinct communities and identities
- Using place branding to support regeneration and inward investment
- The Golden Mile, Feltham and Hounslow’s vision for the future
About Our Guests
Tom Bruce is Deputy Leader and Cabinet Member for Assets, Regeneration, and Development at the London Borough of Hounslow, with responsibility spanning regeneration, economic development, planning, council homebuilding and corporate assets. He brings a personal connection to Hounslow, having grown up in the borough.
Peter O’Brien is Executive Director of Placemaking & Growth at Hounslow Council, bringing around two decades of experience working in place.
Join the Conversation
Who is your city built for? What would it take to make it work for everyone? Share your thoughts with us on Instagram or LinkedIn @TalkingPlacePodcast using #TalkingPlacePodcast
Links and Mentions
- Hounslow Council: Official website
- Hounslow Regeneration: Regeneration and development plans
- Hounslow Place Promotion: Place promotion workshops and community engagement
- Golden Mile: Golden Mile regeneration and investment programme
- Opportunity Hounslow: Hounslow’s growth and investment programme
To learn more about host Tanisha Raffiuddin:
- LinkedIn: www.linkedin.com/in/tanisharaffiuddin/
- Website: www.conceptculture.co
- Instagram: @tanisha.rr
To learn more about Talking Place:
- LinkedIn: www.linkedin.com/company/talking-place-podcast
- Website: www.conceptculture.co/talking-place-podcast
- Instagram: @talkingplacepodcast
- Bluesky: @talkingplace
- TikTok: @talkingplacepodcast
To learn more about Concept Culture:
- LinkedIn: www.linkedin.com/company/concept-culture-uk
- Website: www.conceptculture.co
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