On The Mark
On The Mark
Podcast Description
On the Mark presents a forum for candid conversations about meaningful and consequential work happening here at Towson University. Founded in 1866, Towson University is a top-ranked, comprehensive public research university recognized as Maryland’s #1 public institution by the Wall Street Journal. As greater Baltimore’s largest university, TU proudly serves as an engine of opportunity for nearly 20,000 students, the state of Maryland and beyond.
Podcast Insights
Content Themes
The podcast focuses on topics pertinent to higher education, interdisciplinary research, and technology's role in academia, with episodes discussing AI education initiatives, the cultural implications of digital advancements, and the university's impact on the Baltimore community.

On the Mark presents a forum for candid conversations about meaningful and consequential work happening here at Towson University. Founded in 1866, Towson University is a top-ranked, comprehensive public research university recognized as Maryland’s #1 public institution by the Wall Street Journal. As greater Baltimore’s largest university, TU proudly serves as an engine of opportunity for nearly 20,000 students, the state of Maryland and beyond.
TU President Mark Ginsberg sits down with Dr. Mary Helen McSweeney, associate professor in Towson University’s College of Health Professions and a 2025–2026 Fulbright U.S. Scholar, to explore one of the most urgent and personal challenges facing families today: how we care for people across the lifespan.
A trained health economist and licensed long-term care administrator, Dr. McSweeney unpacks the misconceptions surrounding long-term care, explaining why it extends far beyond nursing homes and older adults to include veterans, individuals with chronic conditions, and families navigating complex caregiving responsibilities. She discusses the financial realities of aging in America, the importance of planning, and the growing strain on caregivers—particularly “sandwich generation” families balancing careers and care.
The conversation also examines workforce shortages in long-term care, the evolving role of administrators and clinicians, and how Towson University is preparing the next generation of health professionals to meet these demands.

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