♻️ Is sustainability just a buzzword—or a misunderstood call to action? In this eye-opening episode of Tangelic Talks, co-hosts Victoria Cornelio and Jensen Cummings speak with John Pabon, author of Sustainability for the Rest of Us and The Great Greenwashing, about what’s really broken in sustainability—and how we fix it with radical honesty, better communication, and strategic, human-centered action.

Whether you’re a brand strategist, a conscious consumer, or just trying to make sense of green marketing, this episode breaks down the myths, marketing tactics, and mindset shifts we need to build a more genuine and accessible sustainability movement.

Sustainability for the Rest of Us: Cutting Through the Noise

🎙️ Episode Highlights:

🔍 Why 75% of what we think we know about sustainability is wrong

🧼 The anatomy of greenwashing—and how companies weaponize PR

🎭 Greenhushing vs. Greenhype: Why brands are scared to speak up

📣 How the movement became elitist—and how we democratize sustainability

⚖️ What “radical transparency” really looks like for companies

📉 Why you don’t have to do everything—just pick your lane

📦 How to spot performative vs. strategic climate action

Everything You Know About Sustainability Is Wrong: Greenwashing, Elitism & Real Climate Action

🔹 About Our Guest: John Pabon is a globally recognized sustainability expert, author, and founder of Fulcrum Strategic Advisors. With over 20 years of experience advising corporations and governments, John challenges greenwashing, pushes for systemic change, and brings human-centered realism to the climate space. His books include Sustainability for the Rest of Us and The Great Greenwashing.

💬 Join the Conversation: Have you spotted greenwashing in your life? Do you feel overwhelmed by sustainability messaging? Drop your thoughts in the comments below 👇

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