Data Faces Podcast
Data Faces Podcast
Podcast Description
Data Faces is a podcast that brings the human stories behind data, analytics, and AI to the forefront. Join us for engaging interviews and discussions with the industry’s leading voices—the leaders, practitioners, and tech innovators who are shaping the future of data-driven decision-making. In each episode, we explore the culture, challenges, and real-life experiences of the people behind the numbers. Whether you're a tech executive, data professional, or just curious about the impact of data on our world, Data Faces offers a refreshing look at the individuals and ideas driving the next wave
Podcast Insights
Content Themes
The podcast covers themes such as the impact of AI on business, data integrity, historical lessons on technology, and ethical considerations in AI. Episodes include discussions on why 90% of Gen AI projects might fail, the role of trusted data in successful AI initiatives, and how historical revolutions inform our understanding of AI's future potential.

Data Faces is a data, analytics, AI, and marketing podcast that brings the human stories behind the numbers to the forefront. Hosted by David Sweenor, author and founder of TinyTechGuides, each episode features candid conversations with the data leaders, AI innovators, and marketing practitioners putting data and AI to work. Topics include why enterprise AI initiatives fail, AI-ready data and data quality, AI and agentic governance, AI agents, enterprise AI adoption, and B2B marketing. For CIOs, CDOs, analytics leaders, and product marketers.
Most of what makes an expert good at the job was never written down. Ken Sanford, who leads go-to-market and commercial strategy at Clarifeye, argues that this tribal knowledge is the part of the AI context layer nobody talks about, because document retrieval is close to solved and the judgment to interpret those documents still lives in people's heads.
Ken and David Sweenor go back to their SAS days. They get into how Clarifeye's AI interviewer, Clara, pulls expertise out of people by hunting for edge cases and exceptions, and why the most tech-forward people in a company are the wrong ones to write its AI skills. Ken also explains why the memories your AI harness builds amount to your judgment, why your company should own them, and where he thinks the next generation of experts comes from.
What you will learn:
1. Why near-perfect document retrieval still leaves AI without the judgment to interpret what it finds.
2. How interviewing experts about exceptions, five or ten minutes a day, captures knowledge a wiki never will.
3. Why the people with 25 or 30 years of intuition should shape your AI skills, and how to make that capture a pull.
4. Why owning the artifacts your AI harness builds lets a company move between models and tools.
Chapters:
0:00 Intro
1:17 Ken Sanford and Clarifeye
2:29 A surfboard at the trade show booth
3:42 Iron Man 3 extras and a first job in Naples
5:58 Tribal knowledge and the unstructured data problem
8:20 How Clara runs an expert interview
10:51 Kids, chatbots, and sycophantic AI
12:02 Do experts resist? Harness memories as your judgment
13:29 Where customers start: onboarding and software migrations
15:20 Data, context, and the reasoning layer
16:17 Keeping knowledge current, and banning the word ”ship”
18:58 Would leaders use AI to replace themselves?
19:50 The wrong people are writing your AI skills
22:16 Where the next generation of experts comes from
24:41 Hand integration and the skills we lose26:16 Hiring for agency27:32 ”Just quit your company” and a team of 12
29:22 Why process blueprints beat a vector store
30:46 Build your own career knowledge base
31:40 End of days? A techno-optimist view
34:58 West of Jesus and the science of flow
37:05 Where to find Ken
Read the full article: https://tinytechguides.com/blog/data-faces-ken-sanford-ep53-tribal-knowledge-ai/?utm_source=youtube&utm_medium=video&utm_campaign=ep53-ken-sanford&utm_content=description
Connect with Ken Sanford: https://www.linkedin.com/in/ekenomics/Clarifeye: https://www.clarifeye.ai/Connect with David Sweenor: https://www.linkedin.com/in/davidsweenor/
#DataFacesPodcast #TribalKnowledge #AISkills

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