The Revenue Recipe
The Revenue Recipe
Podcast Description
The Revenue Recipe Podcast is your insider's guide to B2B business growth. Each episode reveals proven strategies and systems honed over decades of real-world success. Our expert hosts don't just share advice – they break down the exact ingredients and methods that drive predictable revenue growth. Join us to learn the right way to build scalable marketing and sales systems that minimize risk while maximizing results.
Podcast Insights
Content Themes
The podcast addresses key topics related to business strategy, sales, and marketing growth, with episode examples such as building scalable systems, intentional messaging, and overcoming business barriers. The content focuses on actionable insights and practical advice for startups and established businesses alike, ensuring listeners are equipped with the tools necessary for success.
The Revenue Recipe Podcast is your insider's guide to B2B business growth. Each episode reveals proven strategies and systems honed over decades of real-world success. Our expert hosts don't just share advice – they break down the exact ingredients and methods that drive predictable revenue growth. Join us to learn the right way to build scalable marketing and sales systems that minimize risk while maximizing results.
Welcome to Episode 7 of The Revenue Recipe.
In this episode, host Ben Wiggins sits down with Kenan Rappuchi from Sellerant, to discuss the essential considerations for founders when building a B2B growth tech stack. From choosing the right CRM to understanding integrations, onboarding, and adoption strategies, Kenan shares practical insights to help businesses scale effectively.
They also cover budgeting for CRM setup, ensuring data security, and aligning your tech stack with your business model to drive long-term growth.
Whether you're launching a startup or scaling an established B2B company, this episode is packed with actionable advice.
Don't miss the 75% discount for qualified startups on HubSpot for Startups and insights on Sellerant’s Growth Hero onboarding program.
Tune in to Episode 7 of The Revenue Recipe and subscribe for more expert insights!
Host: Ben Wiggins
Guest: Kenan Rappuchi, Founder and CEO of Sellerant
Time Stamps & Show Notes:
(00:00 – 00:36) Intro to B2B Tech Stack
(00:37 – 01:18) Choosing the Right CRM
(01:19 – 02:41) Salesforce vs. HubSpot
(02:42 – 03:48) HubSpot & Inbound Marketing
(03:49 – 04:29) CRM Marketplace & Integrations
(04:30 – 06:19) CRM Selection Factors
(06:20 – 08:42) CRM Implementation Best Practices
(08:43 – 10:27) Risks of DIY CRM Setup
(10:28 – 13:07) CRM Pricing & Discounts
(13:08 – 14:49) Onboarding & Setup Costs
(14:50 – 16:16) Celerant & HubSpot
(16:17 – 18:26) CRM Data Security
(18:27 – 19:55) Ownership of Tech Stack
(19:56 – 21:24) Key Takeaways and Closing
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