The Revenue Recipe
The Revenue Recipe
Podcast Description
The Revenue Recipe Podcast is your insider's guide to B2B business growth. Each episode reveals proven strategies and systems honed over decades of real-world success. Our expert hosts don't just share advice – they break down the exact ingredients and methods that drive predictable revenue growth. Join us to learn the right way to build scalable marketing and sales systems that minimize risk while maximizing results.
Podcast Insights
Content Themes
The podcast addresses key topics related to business strategy, sales, and marketing growth, with episode examples such as building scalable systems, intentional messaging, and overcoming business barriers. The content focuses on actionable insights and practical advice for startups and established businesses alike, ensuring listeners are equipped with the tools necessary for success.
The Revenue Recipe Podcast is your insider's guide to B2B business growth. Each episode reveals proven strategies and systems honed over decades of real-world success. Our expert hosts don't just share advice – they break down the exact ingredients and methods that drive predictable revenue growth. Join us to learn the right way to build scalable marketing and sales systems that minimize risk while maximizing results.
Is Artificial Intelligence the silver bullet for your revenue growth, or just another distraction? In this episode of The Revenue Recipe, Ken and Ricky dive into the chaotic landscape of AI to separate hype from reality for founders and small business leaders.
We break down exactly how AI should fit into your growth playbook—not as a replacement for human strategy, but as a powerful accelerator for your experts. From mastering market research prompts to leveraging pricing intelligence, we explore how to build a tech stack that actually helps you sell more, faster. Tune in to discover why "AI makes it easy, but only expertise makes it effective" and how you can use it to navigate market changes with precision.
Ready to accelerate your growth?
https://meetings.hubspot.com/sellerant/ai-growth-readiness-meeting
Host: Kenan Rappuchi, Founder and CGO of Sellerant Inc.
Time Stamps:
(00:00 – 00:29) Industry consolidation and AI
(00:29 – 01:43) Who is The Revenue Recipe for?
(01:43 – 02:14) AI in your growth playbook
(02:14 – 03:10) What AI is (and isn't)
(03:10 – 03:51) Market research and buyer intent
(03:51 – 04:52) The Golden Rule: Ease vs. Expertise
(04:52 – 05:31) Pillar 1: Growth platforms
(05:31 – 06:27) Dynamic Growth Intelligence
(06:27 – 06:40) Function #1: Market intelligence
(06:40 – 07:59) Function #2: Market dynamics
(07:59 – 08:35) Crafting resonant messaging
(08:35 – 09:11) Function #3: Pricing intelligence
(09:11 – 10:32) You don’t need a massive stack
(10:32 – 11:08) Closing and next steps
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