Want to know what makes a B2B event go from meh to mind-blowing?In this episode (recorded in Q4 last year), I sit down with Bethany Murphy, the powerhouse behind unforgettable events like Drift Flash + RevGrowth and 6sense’s Breakthrough + Club6, to explore what really goes into planning corporate B2B customer event experiences that generate pipeline, delight attendees, and make your brand unforgettable.💥 In this episode we cover:✅ How Bethany went from pre-law to event logistics legend✅ The hard truths about event budgets and ROI✅ Why obsessing over contracts and concessions will save your team $$$✅ Tactical tips for planning your first flagship event✅ How the best B2B brands keep pushing the event bar higher each year (and how you can too)✅ The hidden power of delight, surprise, and the occasional splash mob🎟 Whether you’re planning your first customer event or scaling a conference series, this one’s full of hard-won lessons, hilarious moments, and enough event strategy gold to build your next big win.💡 Big takeaway? It’s not just about big budgets—it’s about bold ideas, attention to detail, and building real relationships across your team and community.📢 Don’t forget to like, subscribe, and hit the bell to catch more episodes of Vision to Vibe!🔗 Follow Vision to Vibe on LinkedIn: linkedin.com/nick-sal-inbound🔗 Connect with Bethany Murphy: https://www.linkedin.com/in/bethanyjmurphy/📺 Watch more episodes: https://youtube.com/playlist?list=PLKoaLTtOFnOo5Ziy4Gq5yO9VT2ja9AM7e&si=wnRFGx17Cw014eXL👇 Drop a comment and let us know your favorite event moment or lesson!