Marketers Unleashed
Marketers Unleashed
Podcast Description
Welcome to Marketers Unleashed!The podcast where marketers break free from the noise and dive deep into the raw truths of the marketing world. We’re here to go beyond best practices and uncover the bold ideas, untold stories, and hard lessons that shape real marketing success.From dissecting daring campaigns to confronting the challenges keeping us awake at night, we’re unleashing honest, unfiltered conversations to inspire, educate, and challenge you to think differently.
Podcast Insights
Content Themes
The podcast addresses a wide range of topics in modern marketing such as job search strategies, personal branding, authenticity, thought leadership, and community building. Episodes include discussions on the 2024 job landscape and networking with recruiters, the emotional challenges of personal branding, leveraging social media for brand growth, and monetizing thought leadership through valuable engagement. Each theme is explored with practical examples and actionable advice to encourage marketers to rethink conventional approaches.
Welcome to Marketers Unleashed!
The podcast where marketers break free from the noise and dive deep into the raw truths of the marketing world. We’re here to go beyond best practices and uncover the bold ideas, untold stories, and hard lessons that shape real marketing success.
From dissecting daring campaigns to confronting the challenges keeping us awake at night, we’re unleashing honest, unfiltered conversations to inspire, educate, and challenge you to think differently.
Episode Summary:
What’s really happening in the mind of your customer?
In this eye-opening episode of Marketers Unleashed, host Kathryn Strachan welcomes Dr. Simon Moore, a leading chartered psychologist and behavioral science expert, for a deep dive into the real psychology behind buying decisions. Whether you market to businesses or consumers, understanding how people think is your edge.
Simon reveals how three core brain systems—emotional, logical, and social—work together (and often against each other) to shape every choice. Learn why trust and risk are inseparable, how to decode your audience’s non-conscious needs, and why B2B buyers are just as emotionally driven as anyone shopping on Amazon.
This episode will change how you think about your audience—and how you market to them.
What You’ll Learn:
- The hidden decision-making systems shaping every purchase
- Why emotions beat logic (even in B2B)
- How risk tolerance, social belonging, and control drive behavior
- The truth about trust in marketing—and why friction isn’t always bad
- How to re-segment your audience based on psychological drivers
- Why most focus groups fail and what questions actually reveal buyer behavior
Who It’s For:
Marketers, strategists, and brand builders who want to go deeper than data and craft campaigns that connect on a human level.
Resources & Mentions:
Host: Kathryn Strachan
- Kathryn Strachan's Book: Click Here
Guest: Dr. Simon Moore
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.