CRO Better Podcast

CRO Better Podcast
Podcast Description
CRO Better is the go-to podcast for revenue leaders navigating today’s toughest challenges. Hosted by Brendan Tolleson, each episode delivers actionable strategies, market insights, and expert advice from high-profile CROs and executives. Tune in for practical frameworks to drive growth and stay ahead in an evolving landscape.
Podcast Insights
Content Themes
The podcast focuses on revenue leadership, customer success, and strategic growth, with episodes discussing pivotal topics such as the evolution of customer success roles, AI's impact on business interactions, and actionable strategies for achieving sustainable growth, exemplified by discussions like the importance of usage and value delivery in customer success teams.

CRO Better is the go-to podcast for revenue leaders navigating today’s toughest challenges. Hosted by Brendan Tolleson, each episode delivers actionable strategies, market insights, and expert advice from high-profile CROs and executives. Tune in for practical frameworks to drive growth and stay ahead in an evolving landscape.
In this conversation, Brendan Tolleson and Liz Christo discuss the unique approach of Stage 2 Capital in venture capital, focusing on founder support and the challenges of re-accelerating growth in a post-COVID landscape.
They explore the importance of aligning team and investor expectations, the significance of metrics and accountability, and the role of AI in improving operations. Additionally, they emphasize the value of personal branding for founders and the need for a flexible approach to growth strategies.
Chapters:
- The Stage 2 Capital Model and Unique Approach – 00:28
- How Market Expectations Have Shifted for Startups – 04:14
- Navigating Growth, Burn, and Venture Whiplash – 06:35
- How to Build a Planning Framework with Flexibility – 09:01
- Identifying and Unlocking Growth Indicators – 18:03
- Personal Branding and Emerging Demand Channels – 21:00
- Simplicity, Accountability, and Overcommunication – 24:05
- Efficiency, AI, and Rethinking Hiring Mindsets – 27:02
- Freedom Within a Framework and Closing Thoughts – 29:03
Mentions:Mark Roberge – https://www.linkedin.com/in/markroberge
HubSpot – https://www.hubspot.com
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!

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