Geolocation and the customer journey
Geolocation and the customer journey
Podcast Description
We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.
Podcast Insights
Content Themes
The series centers around the theme of connecting in-store, online, and in-app shopping experiences, with specific focus areas including geolocation technology, enhancing customer journeys, and optimizing retail efficiency. For example, Episode 1 dives into how geolocation can reduce fraud and improve convenience, featuring insights from industry expert Nick Patrick.
We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.
This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys. In Episode 1, “Geolocation and the Connected Customer,” you’ll discover:
- The building blocks of the connected customer journey
- How geolocation technology improves shopping convenience, reduces fraud and increases efficiency
- Insights from industry expert Nick Patrick, CEO of Radar
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