Geolocation and the customer journey
Geolocation and the customer journey
Podcast Description
We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.
Podcast Insights
Content Themes
The series centers around the theme of connecting in-store, online, and in-app shopping experiences, with specific focus areas including geolocation technology, enhancing customer journeys, and optimizing retail efficiency. For example, Episode 1 dives into how geolocation can reduce fraud and improve convenience, featuring insights from industry expert Nick Patrick.
We all want to offer our customers the same ease, seamlessness and efficiency when shopping in person as they enjoy when shopping online. To do this, we need innovations that link customers’ experiences in-store, online and in-app. This three-part podcast series highlights the next step retailers must make to connect customers’ physical and digital journeys.
In the final episode of our three-part series, we explore how today’s top retailers are leveraging location-based marketing to drive real results. As customer expectations shift toward personalization and immediacy, brands that localize their strategies are seeing the biggest wins. In this episode, we’ll cover:
- What location-based marketing really means in 2025—and why it matters more than ever
- How leading businesses are using location data to boost engagement, conversions, and customer loyalty
- Best practices for implementing your own strategy, from pilot programs to full-scale rollout
Join Pamela DeLoatch as she sits down with Nick Patrick (CEO & Co-Founder, Radar) and Scott Perry (VP of Strategic Marketing, Worldwide Golf Shops) for a forward-looking conversation on what’s working—and what’s next.
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