“Your brand is your legacy. It’s time to build it with intention.” – Simone Erotokritou.

This episode is a must-listen if you’re ready to stop playing small and build a personal brand that speaks to your mission, values, and vision for the future.

How do you go from blending in to standing out in your industry? What’s the real power behind a personal brand—and how can women harness it to create lasting impact, income, and influence?

Simone Erotokritou, internationally recognized personal brand strategist, creative director, and author of Monetize Your Message, joins us on this episode of The TrailblazeHers. With over 25 years of experience, Simone shares her transformative journey—from building world-class visual identities to empowering women to show up authentically and strategically online.

[03:04] From graphic designer to creative director—Simone’s unconventional branding journey

[05:28] The #1 mistake women make when building their personal brand

[07:36] Why authenticity and impact should be your brand’s foundation

[10:00] The power of strategic messaging (before visuals!)

[13:04] What women must do before building a website or social presence

[17:00] How personal branding becomes a journey of self-discovery and growth

[19:49] Advice for Gen Z: Build your brand now— You have to have a personal brand

[25:00] What’s next for Simone: From global courses to empowering the next generation

Simone’s mission is clear: Help women transform their message into a movement. Because in a world that is always watching, how you show up matters. She breaks down the Rule of 5 Ones—the power of focus that turns confusion into clarity. She makes it undeniable that you don’t have a choice in today’s world. You already have a brand—whether you’re shaping it or letting it happen by default.

More Tweetable Quotes:

“You are your brand.” – Simone Erotokritou

“In a world that’s always watching, how you show up matters” — Simone Erotokritou

Connect with Simone!

Website:https://www.simoneerotokritou.com/

Instagram:https://www.instagram.com/simoneerotokritou/?hl=en

LinkedIn:https://www.linkedin.com/in/simoneerotokritou/

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