In this episode, the founders of SHAPEN unveil the roots of their barefoot revolution, beginning with a record-breaking crowdfunding campaign and evolving into a powerful movement centered around natural foot health.

They share insights into producing high-quality shoes in Portugal, their fight against design copycats, and how they’ve built a deeply loyal barefoot community.

Observers will hear how the brand prioritizes both anatomical integrity and ethical production. Co-founder Mia and Marek Štepanovskí, advocates for a return to natural movement, framing footwear as a tool for long-term wellness.

• What happens when shoes are designed around the human body rather than market trends?
• Can a family business remain agile on a global stage?
• Is the barefoot lifestyle the next global health frontier?

The Future of Ecommerce podcast series provides insight into the future of business, technology, and society. As a birthday gift to the public, Dexfinity brings it to its 10th anniversary.

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