Great Talent Great Business
Great Talent Great Business
Podcast Description
Hosted by serial entrepreneur Rob Levin, The Great Talent, Great Business podcast dives into the strategies that drive business success through the power of exceptional talent. With over 30 years of experience and a reputation as a top speaker on business and entrepreneurship, Rob shares practical, impactful insights alongside industry experts, helping leaders navigate challenges and optimize their talent strategies. Whether you’re a business owner, manager, or talent professional, this show provides actionable advice to build stronger, more resilient businesses.
Podcast Insights
Content Themes
The podcast explores pivotal themes such as generational differences in the workplace, talent optimization strategies, and effective leadership practices. For example, an episode delves into generational clashes and how understanding these dynamics can foster collaboration among diverse teams.
Strategies that drive business success through the power of exceptional talent.
Hosted by serial entrepreneur Rob Levin, The New Talent Playbook podcast explores practical strategies to help leaders build stronger, more resilient businesses. With over 30 years of experience and a reputation as a top speaker on business and entrepreneurship, Rob shares impactful insights alongside industry experts to help you navigate challenges and optimize your talent strategy. Whether you’re a business owner, manager, or talent professional, this show delivers actionable advice to unlock growth through exceptional talent.
In this episode, Rob Levin sits down with Andrew Schenkel, founder of Double Play Marketing and Sales, to explore what it really takes to scale a marketing agency through intentional team design, systems, and leadership. Andrew shares how his approach to talent has evolved since launching the business in 2020, why EOS and DISC became foundational tools, and how nearshore talent and AI are shaping the future of his company. This conversation is a practical look at how great talent decisions drive great business outcomes.
About the Guest
Andrew Schenkel is an entrepreneur with a strong background in marketing and sales. He founded Double Play Marketing and Sales in 2020 as an outsourced marketing department and lead generation partner for growth-oriented companies. His agency takes a data-driven approach to building brand awareness, generating qualified leads, and delivering measurable ROI.
Episode Highlight
“In the beginning, it’s who can we afford. As you grow, it becomes about having the right people in the right seats.”
Actionable Insights
- Hire for clarity, not convenience: Early-stage teams often wear many hats. As companies mature, clearly defined roles and expectations become critical to sustainable growth. [01:55]
- Treat nearshore talent as true team members: Integrating nearshore professionals into meetings, PTO policies, and professional development strengthens performance and culture. [11:41]
- AI works best as an assistant, not a replacement: From process automation to content support, AI enhances efficiency—but still requires human judgment and creativity. [14:01]
Ready to apply these insights to your own business?
Download the free workbook to get started.
More About Andrew Schenkel
Check out Double Play Agency Connect with Andrew on LinkedIn.
Other Resources
Check out EOS and DISC Personality Assessment
More About Rob Levin & WorkBetterNow
Like this show? Click on over and subscribe to our YouTube channel! Follow Rob Levin on Substack. Out now! The New Talent Playbook: The Ultimate Guide to Building Your Dream Team 📕 Available on Amazon or visit thenewtalentplaybook.com and get the free scorecard.
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.