Current Commerce
Current Commerce
Podcast Description
Current Commerce's Brad Seipp, Mike Williams, and Eric Robert Hunter share valuable insights and practical strategies for brands, vendors, and 3PLs to thrive in the dynamic world of e-commerce. As co-founders of the digital marketplace agency, Brad & Mike serve as growth experts, navigating over 30 years of experience in e-commerce. Eric Robert reels in the captains of everything online sales from going overboard.
Listeners are entertained by the banter and educated by the content. Whether you work on the assembly line or own the whole business, 3P/1P, join us for epic voyages of conversation.
Podcast Insights
Content Themes
The podcast focuses on themes like e-commerce evolution, digital marketing strategies, and the impact of trade policies. Examples of episodes include discussions on AI in commerce, evolving marketplaces beyond Amazon, and the influence of tariffs on supply chains, as well as specific case studies regarding social commerce and influencer marketing.
Current Commerce’s Brad Seipp, Mike Williams, and Eric Robert Hunter share valuable insights and practical strategies for brands, vendors, and 3PLs to thrive in the dynamic world of e-commerce. As co-founders of the digital marketplace agency, Brad & Mike serve as growth experts, navigating over 30 years of experience in e-commerce. Eric Robert reels in the captains of everything online sales from going overboard.
Listeners are entertained by the banter and educated by the content. Whether you work on the assembly line or own the whole business, 3P/1P, join us for epic voyages of conversation.
In this insightful episode of Current Commerce, we sit down with Jonathan Warner, co-founder of Optimatic, to explore the evolving landscape of digital marketing, programmatic advertising, and the growing role of AI in audience building and campaign strategy.
From the personal origins of Optimatic to the nuts and bolts of ROAS, conversion rates, CTR, and omnichannel strategies, Jonathan brings candid insights on what it takes to drive performance and adapt in an era of privacy changes, platform distrust, and ethical marketing challenges—especially in complex spaces like healthcare.
🔍 Topics We Cover:
Building marketing trust through transparency & referrals
Why attribution is broken—and what to do about it
The rise of AI in ad strategy, SEO, and audience targeting
How to future-proof your brand with a holistic store approach
Navigating ethical boundaries in healthcare marketing
💡 ”AI can absolutely help you with that.”
💡 ”If you're not using AI, you're in trouble.”
💡 ”Pixels are very, very important.”
🎧 Listen, follow, and subscribe to Current Commerce on YouTube, Spotify, or wherever you stream podcasts.
🔗 Connect with us: currentcommerce.io/contact
Follow @CurrentCommerceIO on TikTok, Facebook, Instagram, and LinkedIn for more insights, highlights, and expert takes on the future of e-commerce and marketing.
#DigitalMarketing #AIinMarketing #ProgrammaticAdvertising #EcommerceStrategy #ROAS #SEO #Omnichannel #HealthcareMarketing #MarketingPodcast #CurrentCommerce #Optimatic #moms #sidehustle #ad #advertising #trend #viraltiktokproducts #fyp #simple #AI #earningmoneyfromhome #funny #baseball #padres #sandiego #ecommerce
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