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🎙️ EPISODE 18: “Unscripted Marketing” ft. Damon Epps – Now Streaming

Let’s just say… if reality TV had a Mount Rushmore, Damon Epps would be front and center, probably rocking shades and holding a boom mic. You know him from Jersey Shore (yes, the GTL era), but this man has done everything from MTV and BET to A&E and NBCUniversal—and now, he’s pulling up on the Current Commerce podcast with a message for the marketers: “The audience ain’t stupid, bruh.” Epps breaks down how the new game ain’t about big budgets and fake hype—it’s about authentic stories, strategic content, and owning your narrative like you own your Netflix login.

Now based in the unexpectedly poppin’ creative hub of Bentonville, Arkansas (yes, that Bentonville), Damon’s production company LeBUL is building next-level branded content with a diverse team that can flip a concept faster than a TikTok trend. We’re talking about brand storytelling that slaps harder than a reunion episode fight scene—from micro-influencer collabs to intellectual property that makes money while you sleep. Forget slapping your product into a 15-second ad. Damon says if you're not telling stories that resonate, you're basically yelling into the void—and guess what? The void don’t buy your product.

This episode is a full masterclass in the future of content creation, media integration, and why quality matters more than clout. If you're a brand looking to build your own content empire—or just trying to stop throwing ad dollars down the Instagram drain—Episode 18: ”Unscripted Marketing” is a must-listen. Tap in now. And hey, if you’re a business leader or visionary thinker ready to drop knowledge on Current Commerce, holla at us at [email protected]. Don't forget to subscribe, rate, and review the show, and if you’re serious about taking your brand to the next level, hit us up at currentcommerce.io/contact.