GTM Crossroads Podcast
Podcast Description
Where Go-to-Market Leaders Solve for Growth, Scale, and Efficiency.
The GTM landscape is evolving fast. Rising acquisition costs, misaligned teams, and broken revenue engines are forcing leaders to rethink their strategies. GTM Crossroads brings together RevOps experts, CROs, and GTM innovators to tackle real challenges and deliver actionable insights.
Join the GTM revolution. Subscribe on Spotify, Apple Podcasts, and wherever you listen.
Listen. Learn. Execute. Win.
Podcast Insights
Content Themes
The podcast covers a range of topics focused on growth, scale, and efficiency in go-to-market strategies, with specific episodes discussing effective sales email crafting, the role of AI in sales development, and email deliverability challenges which provide actionable insights and real-world examples.
Where Go-to-Market Leaders Solve for Growth, Scale, and Efficiency.
The GTM landscape is evolving fast. Rising acquisition costs, misaligned teams, and broken revenue engines are forcing leaders to rethink their strategies. GTM Crossroads brings together RevOps experts, CROs, and GTM innovators to tackle real challenges and deliver actionable insights.
Join the GTM revolution. Subscribe on Spotify, Apple Podcasts, and wherever you listen.
Listen. Learn. Execute. Win.
In this episode of GTM Crossroads, the hosts explore how AI is reshaping business strategy, with a focus on HubSpot’s new Breeze AI. They break down its practical applications, pricing structure, and implications for growth-stage teams. The conversation also highlights the challenges of hiring in a startup environment and the critical role of company culture and values during scaling.
Chapters:
- 00:00 – Intro
- 03:06 – Exploring Breeze AI and Its Impact
- 05:57 – Use Cases and Practical Applications of Breeze
- 09:14 – Recent Developments in HubSpot and AI Integration
- 12:01 – The Shift from Seat-Based to Consumption-Based
- 15:08 – Hiring Challenges and Growth in Startups
- 22:09 – Building a Gritty and Savvy Team
- 24:16 – The Challenge of Scaling as Founders
- 27:11 – The Importance of Purpose in Recruitment
- 29:34 – Establishing Expectations and Company Culture
- 32:26 – Creating a Strong Cultural Framework
- 34:49 – Final Thoughts and Future Directions
Mentions:
GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
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