GTM Crossroads Podcast
Podcast Description
Where Go-to-Market Leaders Solve for Growth, Scale, and Efficiency.
The GTM landscape is evolving fast. Rising acquisition costs, misaligned teams, and broken revenue engines are forcing leaders to rethink their strategies. GTM Crossroads brings together RevOps experts, CROs, and GTM innovators to tackle real challenges and deliver actionable insights.
Join the GTM revolution. Subscribe on Spotify, Apple Podcasts, and wherever you listen.
Listen. Learn. Execute. Win.
Podcast Insights
Content Themes
The podcast covers a range of topics focused on growth, scale, and efficiency in go-to-market strategies, with specific episodes discussing effective sales email crafting, the role of AI in sales development, and email deliverability challenges which provide actionable insights and real-world examples.
Where Go-to-Market Leaders Solve for Growth, Scale, and Efficiency.
The GTM landscape is evolving fast. Rising acquisition costs, misaligned teams, and broken revenue engines are forcing leaders to rethink their strategies. GTM Crossroads brings together RevOps experts, CROs, and GTM innovators to tackle real challenges and deliver actionable insights.
Join the GTM revolution. Subscribe on Spotify, Apple Podcasts, and wherever you listen.
Listen. Learn. Execute. Win.
In this episode, the hosts explore key aspects of building a tech startup, including choosing the right CRM, developing a product-led growth motion, and refining pricing strategies. They share real-world challenges with tools like Stripe, discuss how market uncertainty influences decision-making, and examine how AI can be used effectively to scale operations.
Chapters:
- 01:42 – Exploring CRM Options for a PLG Motion
- 03:25 – Choosing Between HubSpot and Salesforce
- 06:14 – The Real Differences in Lead Objects and Data Models
- 10:00 – Stripe Frustrations and Subscription Complexity
- 12:09 – Why Pricing Changes Can Unlock Growth
- 14:06 – Simplifying Metrics to Drive Conversions
- 16:52 – Psychology Behind Pricing Models
- 18:25 – How Pricing Affects Sales Conversations
- 20:02 – Navigating Market Uncertainty and Macroeconomic Impact
- 22:13 – How Changes in the Economy Affect Startups
- 25:38 – What to Monitor When Markets Shift
- 27:31 – Opportunities to Scale Without Constraints
- 30:57 – Making AI Useful Beyond the Hype
- 32:52 – Why Human Plus AI is the Real Solution
- 33:34 – AI Adoption is Still Hard Even with Tools
Mentions:
Tobi Lütke
Carter Gibson
Shopify
Clay
Segment
ChartMogul
bill.com
Pardot
Marketo
LinkedIn
CNBC
GTM Crossroads Podcast:
Brendan Tolleson – RevPartners
Zach Vidibor – Octave
Harris Kenny – OutboundSync
Want to elevate your revenue leadership game? Visit RevPartners.io for expert insights and strategies to drive customer success and business growth!
Disclaimer
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