In this episode of the Reloop Brief, Shraddha Kumar speaks with Sophie Langlois-Blouin of Machinex, recorded at the Canadian EPR Forum in Québec City.

With Québec approaching the final phase of its deposit return system modernization, Sophie looks back at how the system has evolved — from expanded beverage-container coverage and higher deposit values to the development of a more convenient, one-stop return experience for consumers.

The conversation also explores the role of technology in that transition. Sophie explains how Machinex is using AI-driven bulk recognition to make returns faster and simpler, while giving operators greater flexibility in how containers are collected and processed.

Looking beyond Québec, the episode considers what other jurisdictions can learn from the province’s experience — and why successful DRS design starts with learning from others, understanding local realities, and putting consumer convenience at the centre.