In this episode of The Reloop Brief, Shraddha Kumar speaks with Rob Kelman, Reloop Pacific Director, about Australia’s 20 Cents Makes Sense campaign and the push to increase container refund values from 10 cents to 20 cents.

Rob explains why refund value matters, how Australia’s container deposit schemes compare with higher-performing systems internationally, and why return rates risk stagnating without stronger incentives. The conversation also explores the broader packaging reform context in Australia, including the links between deposit return, extended producer responsibility, recycled material supply, and economic resilience.