Can reusable packaging become mainstream reality?

In this episode of The Reloop Brief, Barry Snedden speaks with Sam Pearce, Campaigns Director at The Story of Stuff Project, about the organisation’s new animation exploring what a large-scale reusable beverage system could look like.

Drawing on research conducted with Eunomia, Sam explains how shifting just 25% of California’s beverage market to reusable containers could remove billions of single-use bottles, create more than 11,000 jobs, and significantly reduce waste and emissions. The conversation also explores a new global reuse symbol, lessons from successful refillable systems around the world, and how reuse and deposit return systems can work together to support a more circular economy.

A hopeful and practical discussion about one of the biggest opportunities to reduce packaging waste.