Sport Intelligence: The Canadian Perspective
Sport Intelligence: The Canadian Perspective
Podcast Description
Sport Intelligence: The Canadian Perspective is an all-access pass to the inner workings of Canada's vibrant sport sector. This podcast delves into the untold stories and hidden dynamics that drive Canadian sports. From groundbreaking research to the strategies that propel our teams and athletes forward, Sport Intelligence: The Canadian Perspective offers a unique perspective on the forces that influence and fuels Canadian sport.
Podcast Insights
Content Themes
The podcast focuses on a variety of themes relevant to Canadian sports, including athlete development, body image, and talent identification, with episodes such as 'The Invisible Opponent', which highlights the influence of body image on performance, and 'Beyond the Stats', discussing the identification of sleeper athletes and the psychological factors influencing their success.

Sport Intelligence: The Canadian Perspective is an all-access pass to the inner workings of Canada’s vibrant sport sector. This podcast delves into the untold stories and hidden dynamics that drive Canadian sports. From groundbreaking research to the strategies that propel our teams and athletes forward, Sport Intelligence: The Canadian Perspective offers a unique perspective on the forces that influence and fuels Canadian sport.
In the final episode of Sport Intelligence: The State of Sport in Canada, Dr. Ann Pegoraro joins us to explore how shrinking attention spans are reshaping sport. The conversation includes the rise of “snackable” formats like 3v3 basketball and Rugby Sevens, to athletes building personal brands that rival their teams. Paralympian Liam Hickey and Swimming Canada CEO Suzanne Collins join the conversation to share how social media and sponsorships (like Summer McIntosh’s Red Bull deal) are changing the game. The episode wraps with a look at private equity’s growing role in youth sport and what it will take for Canadian sport organizations to lead this shift rather than react to it.
This special edition limited-series podcast is brought to you by the Gordon S. Lang School of Business and Economics, and produced by Canada’s Sport Information Resource Centre (SIRC). Follow along to hear even more of the groundbreaking research and the strategies that propel our teams and athletes forward.

Disclaimer
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