The CommUnity Lab
The CommUnity Lab
Podcast Description
Welcome to the CommUnity Lab Podcast!
Dive into the fascinating world of professional communication research and its application with host Danny, an enthusiastic communication and management scholar at HEC Montréal, Canada.
Through insightful and personal conversations with renowned (academic) experts, we explore varying topics in the realm of professional communication, such as internal and leadership communication, PR, CSR-, or DEI communication. Whether you're a practitioner, student, or curious mind, join us for thought-provoking "Lab Talks" that blend academic research with practical applications — served with a touch of humor and a passion for knowledge transfer and connection.
Podcast Insights
Content Themes
The podcast focuses on professional communication topics including internal and leadership communication, public relations, corporate social responsibility, and diversity, equity, and inclusion communication. Episode examples include discussions on employee appreciation's impact on retention, handling complaints effectively, and exploring communication key performance indicators, all presented with five curated scientific references per episode for deeper understanding.

Welcome to the CommUnity Lab Podcast!
Dive into the fascinating world of professional communication research and its application with host Danny, an enthusiastic communication and management scholar at HEC Montréal, Canada.
Through insightful and personal conversations with renowned academic experts, we explore varying topics in the realm of professional communication, such as organizational, internal, and leadership communication, PR, CSR, or DEI communication. Whether you’re a practitioner, student, or curious mind, join us for thought-provoking “Lab Talks” that blend academic communication research with practical applications — served with a touch of humor and a passion for knowledge transfer and connection.
Welcome to The CommUnity Lab! The knowledge transfer podcast, where we dive deep into the fascinating world of professional communication research and its application. Hosted by Danny (Daniel Wolfgruber, Assistant Professor at the University of Southern Denmark), this podcast brings together leading scholars to explore how communication shapes workplaces, relationships, and society at large.
Today’s guest is Joep Cornelissen from Erasmus University Rotterdam. In this Lab Talk, we explore the world of organizational identity and organizational character, and the crucial role that communication plays in shaping both. Drawing on his research, Joep discusses the dynamics of identity construction, including the idea of hybrid organizational identities that balance different — and sometimes competing — expectations, such as profitability and social responsibility. He also introduces the concept of organizational character and distinguishes between different ideal types, from role performers to moral stewards. A conversation for anyone interested in how organizations define who they are, and who they aspire to be.
Want to explore more? Here are five scientific publications related to today’s episode:
Ghoshal, S., & Bartlett, C. A. (1997). The Individualized Corporation: A Fundamentally New Approach to Management. Harper.
Pollan, M. (2025). A World Appears: A Journey into Consciousness. Allen Lane.
Taylor, C. (1989). Sources of the Self: The Making of the Modern Identity. Harvard University Press.
Taylor, J. R., & Van Every, E. J. (2000). The Emergent Organization Communication As Its Site and Surface. Lawrence Erlbaum.
Werner, M. D., Cornelissen, J., & Turkenburg, K. (2026). Moral Selves: Organizational character and the pursuit of purpose. Organization Theory, 7(1), https://journals.sagepub.com/doi/10.1177/26317877261423230.
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Let’s decode the way we (try to) connect, one conversation at a time!

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