The CommUnity Lab

The CommUnity Lab
Podcast Description
Welcome to the CommUnity Lab Podcast!
Dive into the fascinating world of professional communication research and its application with host Danny, an enthusiastic communication and management scholar at HEC Montréal, Canada.
Through insightful and personal conversations with renowned (academic) experts, we explore varying topics in the realm of professional communication, such as internal and leadership communication, PR, CSR-, or DEI communication. Whether you're a practitioner, student, or curious mind, join us for thought-provoking "Lab Talks" that blend academic research with practical applications — served with a touch of humor and a passion for knowledge transfer and connection.
Podcast Insights
Content Themes
The podcast focuses on professional communication topics including internal and leadership communication, public relations, corporate social responsibility, and diversity, equity, and inclusion communication. Episode examples include discussions on employee appreciation's impact on retention, handling complaints effectively, and exploring communication key performance indicators, all presented with five curated scientific references per episode for deeper understanding.

Welcome to the CommUnity Lab Podcast!
Dive into the fascinating world of professional communication research and its application with host Danny, an enthusiastic communication and management scholar at HEC Montréal, Canada.
Through insightful and personal conversations with renowned academic experts, we explore varying topics in the realm of professional communication, such as organizational, internal, and leadership communication, PR, CSR, or DEI communication. Whether you’re a practitioner, student, or curious mind, join us for thought-provoking “Lab Talks” that blend academic communication research with practical applications — served with a touch of humor and a passion for knowledge transfer and connection.
Welcome to The CommUnity Lab! The knowledge transfer podcast, where we dive deep into the fascinating world of professional communication research and its application. Hosted by Danny (Daniel Wolfgruber), this podcast brings together leading scholars to explore how communication shapes workplaces, relationships, and society at large.
In each episode, we break down communication research and real-world insights, making them accessible and relevant for communication professionals, leaders, fellow scholars, students, and anyone curious about the magic of communication.
Today’s guest is Prof. Franzisca Weder from the Vienna University of Economics and Business. In this episode, we talk about her research on sustainability communication and why it matters now more than ever. Franzisca explains how organizations can and should speak about their sustainability efforts, the three key forms sustainability communication can take, and why effective, transformative public relations requires critical thinking, creativity, and the courage to question the status quo — even when it’s uncomfortable.
Want to explore more? Here are five scientific publications related to today’s episode:
Weder, F. (2024). Sustainability as guiding principle of communicative action the transformative and transformational potential of corporate sustainability communication as niche construction, a case from the energy sector. Corporate Communications: An International Journal, 30(2), 241-259. https://doi.org/10.1108/CCIJ-12-2023-0184
Weder, F. (2023). The evolution of the sustainability story: Strategic sustainability communication as niche construction. International Journal of Strategic Communication, 17(3), 228-244. https://doi.org/10.1080/1553118X.2023.2229304
Weder, F., Weaver, C.K., & Rademacher, L. (2023). Curating conversations in times of transformation: Convergence in how public relations and journalism are “Doing” communication. Public Relations Inquiry, 12(2), 163-182. https://doi.org/10.1177/2046147X231154550
Weder, F., & Milstein, T. (2021). Revolutionaries needed! Environmental communication as a transformative discipline. In B. Takahashi, J. Metag, J. Thaker, & S. Evans Comfort (Eds.), The handbook of international trends in environmental communication (pp. 407-419). Routledge.
Weder, F., Karmasin, M., Krainer, L., & Voci, D. (2021). Sustainability communication as critical perspective in media and communication studies—an introduction. In F. Weder, L. Krainer, & M. Karmasin (Eds.), The sustainability communication reader: A reflective compendium (pp. 1-12). Springer Nature.
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