The CommUnity Lab

The CommUnity Lab
Podcast Description
Welcome to the CommUnity Lab Podcast!
Dive into the fascinating world of professional communication research and its application with host Danny, an enthusiastic communication and management scholar at HEC Montréal, Canada.
Through insightful and personal conversations with renowned (academic) experts, we explore varying topics in the realm of professional communication, such as internal and leadership communication, PR, CSR-, or DEI communication. Whether you're a practitioner, student, or curious mind, join us for thought-provoking "Lab Talks" that blend academic research with practical applications — served with a touch of humor and a passion for knowledge transfer and connection.
Podcast Insights
Content Themes
The podcast focuses on professional communication topics including internal and leadership communication, public relations, corporate social responsibility, and diversity, equity, and inclusion communication. Episode examples include discussions on employee appreciation's impact on retention, handling complaints effectively, and exploring communication key performance indicators, all presented with five curated scientific references per episode for deeper understanding.

Welcome to the CommUnity Lab Podcast!
Dive into the fascinating world of professional communication research and its application with host Danny, an enthusiastic communication and management scholar at HEC Montréal, Canada.
Through insightful and personal conversations with renowned (academic) experts, we explore varying topics in the realm of professional communication, such as internal and leadership communication, PR, CSR-, or DEI communication. Whether you’re a practitioner, student, or curious mind, join us for thought-provoking “Lab Talks” that blend academic research with practical applications — served with a touch of humor and a passion for knowledge transfer and connection.
Welcome to The CommUnity Lab! The knowledge transfer podcast where we dive deep into the fascinating world of professional communication research and its application! Hosted by Danny (Daniel Wolfgruber), this series brings together leading scholars to explore how communication shapes workplaces, relationships, and society at large.
In each episode, we break down communication research and real-world insights, making them accessible and relevant for communication professionals, leaders, fellow scholars, students, and anyone curious about the magic of communication.
Today’s guest is Prof. Ganga Dhanesh from the University of Maryland, USA. In this episode, we dive into her research on professional communication, focusing on corporate social responsibility (CSR) and corporate social advocacy (CSA). We explore, among other things, why organizations should only take a stand on societal issues when it’s genuine — and what can happen when this is not the case.
Want to explore more? Here are five scientific publications related to today’s episode:
Cammarota, A., D’Arco, M., Marino, V., & Resciniti, R. (2023). Brand activism: A literature review and future research agenda. International Journal of Consumer Studies, 47(5), 1669–1691. https://doi.org/10.1111/ijcs.12967
Dhanesh, G.S. (2020). Who cares about organizational purpose and corporate social responsibility, and how can organizations adapt? A hypermodern perspective. Business Horizons, 63(4), 585-594. https://doi.org/10.1016/j.bushor.2020.03.011
Dhanesh, G.S., & Nekmat, E. (2019). Facts over stories for involved publics: Framing effects in CSR messaging and the roles of issue involvement, message elaboration, affect, and skepticism. Management Communication Quarterly, 33(1), 7–38. https://doi.org/10.1177/0893318918793941
Dhanesh, G. S. (2024). Communicating corporate social advocacy (CSA) in polarized times: A stoic turn from dancing to wrestling. Business Horizons. https://doi.org/10.1016/j.bushor.2024.08.004
Verk, N., Golob, U., & Podnar, K. (2021). A dynamic review of the emergence of corporate social responsibility communication. Journal of Business Ethics, 168, 491–515. https://doi.org/10.1007/s10551-019-04232-6
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Let’s decode the way we (try to) connect, one conversation at a time!

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