The Business of You with Rachel Gogos

The Business of You with Rachel Gogos
Podcast Description
Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world.
Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact.
Whether you're just beginning to amplify your online presence or you're an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all.
To learn more about each episode, and the resources mentioned, check out:
https://thebrandid.com/the-business-of-you-podcast/
Podcast Insights
Content Themes
The podcast explores themes of personal branding, marketing strategies, leadership, and entrepreneurship. Episodes delve into practical experiences and lessons learned from guests, such as marketing tactics from successful business owners, innovation in product development, and the importance of customer experience.

Welcome to The Business of You Podcast, where we explore how to build a brand that truly reflects who you are and amplifies your influence in the digital world.
Hosted by Rachel Gogos, this podcast brings you insightful conversations with humble entrepreneurs, thought leaders, and industry experts who have built highly profitable businesses. Each episode delves into their journeys, sharing the strategies, challenges, and lessons that led them to create the businesses that make a massive impact.
Whether you’re just beginning to amplify your online presence or you’re an established entrepreneur looking to refine your brand, this podcast will give you the practical tools and inspiration you need to take your business to the next level. From personal branding and online presence to leadership and marketing strategies, we cover it all.
To learn more about each episode, and the resources mentioned, check out:
https://thebrandid.com/the-business-of-you-podcast/
Is the way you handle your business finances helping you grow or holding you back?
From starting out in a small Alaska town to running a thriving, multi-location accounting firm, Tanya Akimenko has seen firsthand how financial missteps can derail even the most promising small businesses.
As the founder of Golden Apple Agency, she helps business owners across the U.S. organize their finances, save on taxes, and build lasting wealth.
Avoiding Common Financial Pitfalls
If you’ve ever mixed personal and business expenses or judged your company’s health by your current bank balance, you’re not alone. But it could be costing you.
Tanya shares the red flags she spots most often in small businesses and the simple steps you can take right now to get organized, protect your cash flow, and make better financial decisions.
Structuring Your Business for Tax Savings
Your business structure plays a huge role in how much you keep and how much you hand over to the IRS.
Tanya walks you through when to move from an LLC to an S corporation, why $100,000 in net profit is the magic number, and how the right setup can cut your payroll and self-employment taxes by over 15%.
Enjoy this episode with Tanya Akimenko…
Soundbytes
17:03 – 17:13 “You have to have logical thinking when it comes to taxes, because tax has so much gray area. How you interpret it. It’s not always black and white.”
08:05 – 08:25 “So I sold my house, moved in with my mom, hired a bunch of people, and started training. There were a lot of growing pains. It took a lot to realize that just because you’re great at something and you think you can train people, it’s not the case.”
08:26 – 08:47 “It takes a special kind of person to do tedious work, like accounting. And then it also takes another type of person to actually talk to clients. That’s not always the same person. So I was like, okay, so I can’t duplicate me. I have to separate positions for different people.”
Quotes
“With taxes, you don’t need just knowledge, you actually need some wisdom.”
“If you’re not growing, you’re shrinking.”
“Accounting is not really math. It’s more of a puzzle.”
“Finances are the heartbeat of your company.”
Links mentioned in this episode:
From Our Guest
Website: https://www.goldenappleagencyinc.com/
Connect with Tanya Akimenko on LinkedIn: https://www.linkedin.com/in/tanyaakimenko/
Connect with brandiD
Find out how top leaders are increasing their authority, impact, and income online. Listen to our private podcast, The Professional Presence Podcast: https://thebrandid.com/professional-presence-podcast
Ready to elevate your digital presence with a powerful brand or website? Contact us here: https://thebrandid.com/contact-form/

Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.