Subversive
Subversive
Podcast Description
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Podcast Insights
Content Themes
The podcast covers a range of topics related to consumer subscription models, including international expansion, product-market fit, and user acquisition strategies, with episodes detailing companies like Ladder's coaching model on TikTok and Canva's pricing adaptations for global markets.
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We’ll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Jon Noronha is the cofounder and Head of Product at Gamma, where he's creating a new medium for presenting ideas. Gamma allows anyone to generate a presentation, document, or webpage in minutes using AI, just by writing a topic or pasting an outline. Before starting Gamma, Jon was the VP of Product at Optimizely, where he helped companies integrate rapid experimentation into their product development process.
Key Takeaways:
- After launching in 2020, Gamma struggled to find product/market fit until early 2023 when it bet the company on a big launch focused on AI-powered presentations. By August of that year, the company was profitable.
- Gamma unveiled this launch on X with a viral post that read: ”The most valuable skill in business is about to become obsolete. Designing a killer slide deck used to take days. Now AI can do it in seconds for anyone. Introducing Gamma: your AI design partner for presenting ideas beautifully.”
- One key to Gamma's early success was using cheaper, faster models even if it meant sacrificing some performance. This allowed the company to run lean with lower costs, and it also minimized latency leading to a better user experience.
- Gamma has benefitted from multiple organic growth loops that allowed it to scale cost-efficiently, including word of mouth (users telling friends and colleagues), casual contact (users discovering Gamma through another presentation), and SEO (users creating websites and presentations that get indexed by Google).
- Gamma offers two subscription tiers, Gamma Plus and Gamma Pro, each with monthly and annual plans at relatively low prices compared to other AI products. It loses money on a small percentage of its users, but this is a tradeoff Gamma is happy to make to keep its premium product offering simple and delight its best customers.
- Over 90% of Gamma's users and over 75% of its subscribers are from markets outside the US, and the company has invested in product localization, support for local currencies, and international price optimization to serve these users.
Jon Noronha:
- Website: https://gamma.app/
- LinkedIn: https://www.linkedin.com/in/jonnoronha/
- X: https://x.com/thatsjonsense
Phil Carter:
- Website: https://www.philgcarter.com
- Substack: https://philgcarter.substack.com
- LinkedIn: https://www.linkedin.com/in/philgcarter
- X: https://x.com/philgcarter
Podcast Production by Podders: https://podders.io
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