Subversive
Subversive
Podcast Description
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We'll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
Podcast Insights
Content Themes
The podcast covers a range of topics related to consumer subscription models, including international expansion, product-market fit, and user acquisition strategies, with episodes detailing companies like Ladder's coaching model on TikTok and Canva's pricing adaptations for global markets.
Subversive is a podcast dedicated to sharing stories from the best consumer subscription apps in the world. We’ll bring you lessons for how to grow your consumer subscription business, including insights and inflection points that led to exponential growth from leaders at category-defining companies and innovative startups.
David Futoran is cofounder and CEO of Honeydew, a skin health platform called Honeydew that helps people struggling with acne and other skin conditions get effective treatments and expert guidance from licensed dermatologists. Prior to founding Honeydew in 2022, David was the Head of Product and Growth at Somatix, an AI-powered remote monitoring service that uses a wearable device to help senior citizens live longer and more independent lives. He holds degrees in Biology and Healthcare Management from the University of Pennsylvania, where he also wrote a masters course and served as President of the Wharton Undergraduate Healthcare Club.
Key Takeaways:
- David’s personal decade-long struggle with severe cystic acne and the difficulties he faced getting access to effective care inspired him to partner with a nationally renowned dermatologist named Dr. Joel Spitz to cofound Honeydew.
- Unlike other telederm startups that sell commoditized topical treatments for mild acne cases, Honeydew is laser-focused on democratizing access to Accutane to treat patients with moderate to severe acne who have the most acute need.
- After launching in New York, Honeydew overcame multiple operational and regulatory hurdles to expand nationally, and is now licensed across all 50 states.
- This scale has also allowed Honeydew to lock in exclusive supplier partnerships that already made it the lowest-cost provider of Accutane in the United States.
- While Honeydew’s best-performing acquisition channel has been Google given the company’s ability to target specific high-intent search queries related to acne treatment, they’ve also had more recent success with paid ads on Meta and Reddit and with UGC content generated by microinfluencers on TikTok.
- Looking forward, Honeydew is excited to go beyond acute acne treatment to offer lifetime skincare, expand to additional skin conditions like eczema and psoriasis, and use AI to improve diagnostics, streamline support, and cut operational costs.
David Futoran:
- Website: https://www.honeydewcare.com/
- LinkedIn: https://www.linkedin.com/in/david-futoran/
- X: https://x.com/davidfutoran
Phil Carter:
- Website: https://www.philgcarter.com
- Substack: https://philgcarter.substack.com
- LinkedIn: https://www.linkedin.com/in/philgcarter
- X: https://x.com/philgcarter
Podcast Production by Podders: https://podders.io
Disclaimer
This podcast’s information is provided for general reference and was obtained from publicly accessible sources. The Podcast Collaborative neither produces nor verifies the content, accuracy, or suitability of this podcast. Views and opinions belong solely to the podcast creators and guests.
For a complete disclaimer, please see our Full Disclaimer on the archive page. The Podcast Collaborative bears no responsibility for the podcast’s themes, language, or overall content. Listener discretion is advised. Read our Terms of Use and Privacy Policy for more details.