AI Unscripted
AI Unscripted
Podcast Description
Unveiling the human stories behind AI innovation Join us on 'AI Unscripted,' a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation. From groundbreaking business applications to transformative societal impacts, 'AI Unscripted' offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.
Podcast Insights
Content Themes
This series explores various themes surrounding AI, including business applications, societal impacts, and personal experiences. Examples from episodes include how AI is revolutionizing sports data analysis, predictions for AI's future in business by 2025, and the role of AI in transforming corporate communications, focusing on issues like ethical implications and skills for the future.
Unveiling the human stories behind AI innovation
Join us on ‘AI Unscripted,’ a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation.
From groundbreaking business applications to transformative societal impacts, ‘AI Unscripted’ offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.
What does it take to reinvent a bank for the AI era? In this episode, we sit down with Johan Thijs, CEO of KBC Group, who shares how his background in applied mathematics and actuarial science shaped a bold, data-driven strategy for one of Europe’s leading financial institutions.
Johan explains how KBC’s virtual assistant, Kate, was designed to proactively solve customer problems, not just answer questions. The goal: zero hassle, zero friction, and instant solutions—like blocking a lost credit card and issuing a new one in minutes, all without human intervention. He demystifies the investment behind Kate, clarifying that the real cost lies in the infrastructure, not the AI itself, and shares how initial skepticism from staff gave way to widespread adoption as the benefits became clear.
We challenge the common view that AI is just for back-office efficiency. Johan argues that starting with customer-facing solutions delivers the biggest impact, and that KBC’s approach—using AI first to drive sales and value—helped secure buy-in and measurable returns. He warns that Europe risks falling behind global tech giants unless it gets smarter about data sharing and regulation and stresses the importance of trust: KBC never sells customer data, using it only to personalize and anticipate needs.
Johan also shares his optimism for the future, urging everyone to keep learning as AI reshapes cognitive work. He highlights KBC’s internal AI-powered training platform, Stipple, which helps staff match their skills to future roles. The episode closes with practical advice: focus on customer needs, adapt as technology evolves, and embrace the blend of human and machine intelligence. If you want to see how AI can transform not just processes but the entire customer experience, this conversation is essential for listening.
Join us and listen to all episodes on www.pwc.be/aiunscripted
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