AI Unscripted
AI Unscripted
Podcast Description
Unveiling the human stories behind AI innovation Join us on 'AI Unscripted,' a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation. From groundbreaking business applications to transformative societal impacts, 'AI Unscripted' offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.
Podcast Insights
Content Themes
This series explores various themes surrounding AI, including business applications, societal impacts, and personal experiences. Examples from episodes include how AI is revolutionizing sports data analysis, predictions for AI's future in business by 2025, and the role of AI in transforming corporate communications, focusing on issues like ethical implications and skills for the future.

Unveiling the human stories behind AI innovation
Join us on ‘AI Unscripted,’ a captivating vodcast series presented by PwC Belgium that takes a deep dive into the world of artificial intelligence (AI) through the eyes of those who shape it. In each episode, we sit down with visionary leaders, industry experts and everyday individuals who use AI in their work and daily lives. Our conversations go beyond the technical jargon to uncover the rich and diverse human stories that drive AI innovation.
From groundbreaking business applications to transformative societal impacts, ‘AI Unscripted’ offers a holistic view of how AI’s redefining our world. Whether you’re a tech enthusiast, a business professional or simply curious about the future, our vodcast provides unique insights and thought-provoking discussions that highlight the multifaceted nature of AI. Tune in to explore how artificial intelligence is changing industries, communities and personal experiences, one story at a time.
Welcome to this episode of AI Unscripted, where the focus turns to the impact of artificial intelligence on the tax profession. Host Patrick is joined by Laurens, a director with a background in accounting and tax compliance, for a practical discussion on how AI is reshaping tax functions, from efficiency gains to strategic transformation.
Key topics include:
- AI in the tax function: Laurens explains how AI is already integrated into daily tax work, supporting both efficiency and enhanced analysis, and handling large volumes of structured and unstructured data. 2:21
- Tools and technology: The conversation covers the use of general AI solutions like Copilot and specialised tax tools such as Harvey, including the benefits of ring-fenced environments for data security and the development of territory-specific models for improved accuracy. 7:04
- Balancing efficiency and quality: Patrick and Laurens discuss the dual role of AI in automating routine tasks and elevating the quality of tax analysis, with examples of measurable improvements in accuracy when using advanced AI models. 7:40
- Adoption challenges and upskilling: The episode addresses the need for upskilling, the importance of critical thinking, and strategies for training both generalists and specialists within tax teams to ensure future readiness. 11:06
- Strategic implementation: Insights are shared on how organisations – large and small – can develop a clear tax technology strategy, align it with business goals, and avoid the pitfalls of adopting AI purely out of fear of missing out. 16:49
- SMEs vs. multinationals: The discussion highlights differences in AI adoption between large companies and SMEs, noting that agility and focus can offset budget constraints for smaller organisations. 18:23
- AI as a sparring partner: Laurens shares how AI tools can help reduce uncertainty in complex tax scenarios by enabling scenario analysis and supporting nuanced decision-making. 21:21
- Gamification and engagement: The episode introduces the ”AI flag” gamification initiative, designed to encourage hands-on learning and adoption of AI tools within tax teams. 22:43
- The future of tax professionals: Patrick and Laurens reflect on the evolving role of tax experts, the enduring need for human judgement, and why a career in tax remains relevant and exciting in the age of AI. 23:24
Join us for an insightful look at how AI is transforming the tax landscape, the practical realities of adoption, and what it means for the future of tax professionals.
Join us and listen to all episodes on www.pwc.be/aiunscripted

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