Multifamily Elevated

Multifamily Elevated
Podcast Description
We dig into the "How" and the "Who" of Elevated Operations. From Centralization, Tech Stack, Leadership, Development, Acquisitions, Operations, Marketing, Facilities, CX and everything in between, we dig into the do's and don'ts of running and growing a successful multifamily business.
Podcast Insights
Content Themes
The podcast covers a variety of topics including leadership strategies, employee engagement, operational excellence, mentorship, and the challenges facing affordable housing. Specific episodes examine issues like mental health barriers in communities, the transition from aggressive sales tactics to relationship-building, and the importance of hiring the right personnel through intentional strategies.

We dig into the “How” and the “Who” of Elevated Operations. From Centralization, Tech Stack, Leadership, Development, Acquisitions, Operations, Marketing, Facilities, CX and everything in between, we dig into the do’s and don’ts of running and growing a successful multifamily business.
Sales isn’t just about charisma and closing deals—it’s about strategy, structure, and synergy across your business. In this enlightening episode of Multifamily Elevated, host Suzanne Hopson sits down with Bob Besse https://www.linkedin.com/in/bobbesse1/, a seasoned fractional VP of Sales, to unpack the real challenges and opportunities facing modern sales teams. From aligning sales and marketing to leveraging the right tech, Bob shares practical solutions that leaders can apply today.
With decades of experience and a focus on measurable results, Bob discusses how fractional sales leadership delivers high-impact value without the overhead of full-time leadership. If you’re wondering how to identify and fix what’s holding back your sales growth, this episode is for you.
In this episode, we cover:
Why should companies consider fractional sales leadership to accelerate results without long-term commitments?
What role does technology like CRMs and AI play in streamlining the sales process?
The alignment of sales and marketing significantly boosts lead quality and conversion.
How clearly defined goals and consistent coaching improve team performance and drive business growth.
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#MultifamilyElevated #SalesLeadership #FractionalVP #SalesStrategy #CRM #SalesProcess #AIinSales #MarketingIntegration #MultifamilyBusiness #LeadGeneration #SalesSuccess #MultifamilyMediaNetwork

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