In this special episode of The Fairway to Retail Success, Justine Cook is joined by two of the founding members of the Association of Golf Merchandisers, Jackie Jacquemoud and Brett Moore Graham. More than 35 years ago, Jackie and Brett, alongside other early industry leaders, helped bring a bold vision to life—creating a dedicated community for golf merchandisers centered around education, connection, and professional growth. What began as an idea has since evolved into the AGM we know today. In this conversation, Jackie and Brett reflect on their individual journeys into golf retail, the inspiration behind launching the AGM, and what those early days of building the organization really looked like. They also share their perspective on how the industry has transformed over the decades, the impact the AGM has had on the profession, and the lessons they hope today’s merchandisers will carry forward.