In this episode of The Fairway to Retail Success, Justine Cook sits down with Katie Wiedmar, National Sales Manager for Green Grass Sales at johnnie-O and the 2023 PGA Merchandiser of the Year – Private Category recipient. Katie shares her journey from spending over a decade at Winged Foot Golf Club—where she built a member-focused merchandising strategy and helped prepare for the 2020 U.S. Open Championship—to her current role on the vendor side of the industry. Together, they discuss the importance of truly understanding your customer, how to prepare for high-profile events, and what makes strong partnerships between golf shops and brands. Katie also offers valuable insight into current apparel trends and how vendors can better support retail teams.