The Fairway to Retail Success: An AGM Podcast
The Fairway to Retail Success: An AGM Podcast
Podcast Description
The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!
Podcast Insights
Content Themes
This podcast covers a variety of topics including golf retail strategies, merchandising techniques, and marketing innovations. For example, episodes focus on future trends like 'Golf Retail in 2025' with insights on the evolving fashion landscape and lifestyle shifts impacting retail.

The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!
In this episode of The Fairway to Retail Success: An AGM Podcast, Justine Cook sits down with Debbie Shatzer, Territory and Strategic Sales Manager with Mint Green, the U.S. distributor of Nike Golf. Debbie shares her incredible journey from finance professional to longtime golf merchandiser and sales leader, proving that sometimes the most unexpected opportunities lead to the most rewarding careers. With nearly 35 years of involvement with the Association of Golf Merchandisers and 28 years spent as a Merchandise Manager at Hallbrook Country Club, Debbie brings a unique perspective from both sides of the business. She discusses the importance of strong buyer-vendor relationships, how merchandisers can make the most of buying meetings, and what sales representatives wish retailers knew about their role. Debbie also shares the biggest changes she has witnessed throughout her career, the trends shaping today’s golf retail landscape, and advice for building meaningful partnerships that drive success for both retailers and brands.

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