The Fairway to Retail Success: An AGM Podcast
The Fairway to Retail Success: An AGM Podcast
Podcast Description
The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!
Podcast Insights
Content Themes
This podcast covers a variety of topics including golf retail strategies, merchandising techniques, and marketing innovations. For example, episodes focus on future trends like 'Golf Retail in 2025' with insights on the evolving fashion landscape and lifestyle shifts impacting retail.

The AGM Podcast is your go-to resource for all things golf retail, bringing together the voices that shape our industry. Whether you’re looking for fresh marketing ideas, merchandising tips, or simply a bit of inspiration to tackle your next project, you’ll find it here. So, grab a cup of coffee, settle in, and let’s unlock your shop’s full potential—one episode at a time!
Get inspired to deck the halls of your shop this season with Kelly Simon Anderson, Merchandiser at Baltusrol Golf Club – recognized as an AGM Platinum Award “Best of the Best” winner in both 2024 and 2025. Kelly shares her career journey from her early start in Florida to her longtime role at Baltusrol, where she has become known for her creativity and attention to detail in visual merchandising. She also discusses the inspiration behind her business, Signs by Simon, where she crafts custom fixtures, displays, and signage for golf shops. From folding techniques and spatial planning to festive backdrops, décor, and holiday games, Kelly reveals her process for transforming the shop into a true Christmas wonderland each year.

Disclaimer
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