Thomas Visgintas has spent the past six years building and growing YouTube channels, starting with small dating channels before working with some of the biggest names in the online creator space. Today, he takes the strategies he's learned from working with major influencers and applies them to businesses looking to use YouTube to generate leads and grow their online presence.In this episode, Thomas breaks down the biggest differences between a creator YouTube channel and a business YouTube channel, how businesses can create content that educates while still being entertaining, and why understanding your target customer is one of the most important steps when starting a channel.We also dive into why businesses should start their YouTube channel now, how to choose the right person to be the face of a company, why getting the right viewers matters more than simply getting more views, and how YouTube content can turn cold prospects into warm leads that are easier to sell to.Thomas also shares how businesses can track whether their YouTube videos are actually generating customers, where to place tracking links, and the biggest mistake he sees businesses make when creating content: failing to properly research topics, titles, and thumbnails.If you're a business owner considering starting a YouTube channel—or you already have one and want to turn it into a tool for generating leads and growing your business—this episode is packed with practical strategies you can put to work.👍 If you enjoyed this episode, be sure to Like, Subscribe, and leave a comment letting us know your biggest takeaway!Chapters:00:00 Intro00:31 Meet Thomas Visgintas00:52 Growing YouTube Channels05:09 Creator Channels vs. Business Channels07:12 Can Businesses Be Entertaining?08:22 Building a Business YouTube Channel09:02 Finding the Right Face for Your Brand11:22 When Should a Business Start YouTube?13:18 Finding Your Target Audience15:42 YouTube vs. Paid Advertising18:10 Using YouTube to Warm Up Leads21:24 How to Track YouTube Leads23:14 Setting Up Attribution Tracking24:05 Where YouTube Leads Actually Convert25:12 The Biggest YouTube Mistake Businesses Make26:20 How to Research Winning Topics27:39 How to Connect With Thomas28:00 OutroNeed help growing your YouTube channel? We'd love to edit your videos! Email us at [email protected]