What transforms a temporary shelter into a true lifeline for displaced families? The answer lies in hospitality—not as a luxury, but as the essential foundation of effective disaster housing solutions.

In this revealing conversation, RV Housing Group CEO Brad Iturriaga unpacks how his lifelong attention to customer experience shapes every aspect of temporary housing placements. From his teenage years working at a grocery store to now leading a company serving families in crisis, Brad's commitment to hospitality runs deep. ”I've just always had that knack for caring about how a customer is taken care of,” he explains.

We explore how principles from luxury hospitality brands like Four Seasons can be thoughtfully applied to temporary housing situations. Brad emphasizes that creating hotel-quality experiences not in sterile corporate environments but in personalized settings gives displaced families both comfort and dignity. The conversation reveals how seemingly small gestures—placing a rug before entering a unit, conducting one final cleaning sweep, or simply taking five extra minutes to ask how a policyholder is coping—can profoundly impact someone's recovery journey.

Perhaps most compelling is Brad's insight into hospitality as a business strategy rather than merely a nice-to-have. While acknowledging there are more immediately profitable ways to operate, he maintains that genuine care builds the sustainable partnerships that drive long-term success: ”I'm not interested in making a bunch of money right now… it's always been about longevity for me.” This philosophy transforms how temporary housing providers can approach their mission—serving families better while creating lasting value for insurance partners.

Whether you're an insurance professional, housing coordinator, or simply interested in how businesses can lead with empathy, this episode offers practical wisdom on making a meaningful difference during life's most challenging moments. Subscribe now and discover how hospitality becomes the cornerstone of effective disaster response.