China Bizz
China Bizz
Podcast Description
China Bizz is an independent podcast dedicated to exploring opportunities and challenges for multinational companies in China.We come to you from inside China and invite only experts and thought leaders with hands-on experience leading and advising MNCs in China.My name is Jacob Johansen. I've lived and done business in China for 25 years. I am a strategy and business transformation consultant with PwC China, but China Bizz is my private project and opinions shared here, don't represent my employer.If you have ideas or recommendations, find me on WeChat (15900761226) or connect with me on LinkedInhttps://www.linkedin.com/in/jacobjohansen/
Podcast Insights
Content Themes
The podcast delves into themes surrounding retail innovation, market entry strategies, and regulatory challenges, with episodes such as interviews discussing the transformation of shopping malls into community spaces and the impacts of emerging technologies like DeepSeek on market compliance.
China Bizz is an independent podcast dedicated to exploring opportunities and challenges for multinational companies in China.
We come to you from inside China and invite only experts and thought leaders with hands-on experience leading and advising MNCs in China.
My name is Jacob Johansen. I’ve lived and done business in China for 25 years. I am a strategy and business transformation consultant with PwC China, but China Bizz is my private project and opinions shared here, don’t represent my employer.
If you have ideas or recommendations, find me on WeChat (15900761226) or connect with me on LinkedInhttps://www.linkedin.com/in/jacobjohansen/
Does it spell the end of branding in China when Chinese consumers say they prefer functionality over pure emotional appeal, and 92% trust user-generated content over what brands say?
Listen in when two branding and advertising heavyweights, Jenny Chan and Stephen Drummond, guest on China Bizz in this episode.
For an extensive op-ed article on MNC branding in China, turn to my LinkedIn article:
And feel free to connect with me on WeChat: 158007612286
Disclaimer
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