LiveAg's "We Live It" Podcast
LiveAg's "We Live It" Podcast
Podcast Description
Welcome to We Live It, where market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business—it's a way of life. From market trends to management practices, each episode delivers actionable knowledge to help take your cattle operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business... we live it.
Podcast Insights
Content Themes
The podcast focuses on market intelligence, cattle management practices, and industry trends with episodes covering specific events such as the LiveAg February Video Auction and the Stockmen at the Stadium Video Auction, emphasizing actionable strategies and insights from experienced cattlemen.
Welcome to the “We Live It” ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn’t just a business – it’s a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you’re in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don’t just talk about the cattle business…we live it.
Tabor Ellis’s first 25 stocker heifers made money. The next several taught him why a good mentor matters, and why hard work alone isn’t enough.
In this episode of We Live It, Ty deCordova sits down with Tabor Ellis of 3E Cattle Company and Darrell Stokes of Elite Livestock Marketing Group at the Elite headquarters in Hope Hull, Alabama, ahead of the LiveAg video auction.
Tabor shares how a childhood around cattle, poultry, and his family’s pecan business led to a career in accounting and insurance before he returned to agriculture. He explains why the numbers pushed him toward stocker cattle, how a phone call introduced him to a mentor, and what he learned about grazing, preconditioning, and managing his money before going full time in 2019.
Darrell offers the marketer’s perspective on 3E’s reputation with buyers, while Tabor explains why customer service matters as much in cattle as in any other business. They also discuss getting started, raising kids around livestock, a school livestock facility supporting FFA opportunities, and a shipping day that tested everyone’s determination in a downpour.
Whether you’re a stocker operator, an aspiring cattle producer, or a livestock rep, this conversation explores the people and decisions behind a growing cattle business.
Topics Covered:
• Tabor’s path from accounting and insurance to cattle
• Starting with 25 heifers and learning beyond the first profit
• Mentorship in grazing, preconditioning, and money management
• Going full time in the cattle business in 2019
• Buyer trust and customer service at 3E
• Advice for aspiring cattle producers
• FFA, school livestock facilities, and family involvement
• Shipping four loads through a rainstorm
🧬 Powered by BioZyme®
We Live It is powered by BioZyme®, makers of VitaFerm® and Gain Smart®. Their partnership with LiveAg helps qualifying cattle nutrition programs earn recognition in nationwide video auctions. Learn about program eligibility and connect with a BioZyme dealer or LiveAg rep: https://biozymeinc.com/article/premium-nutrition-pays-biozyme-and-liveag-partner-for-profitable-cattle-programs
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