LiveAg's "We Live It" Podcast
LiveAg's "We Live It" Podcast
Podcast Description
Welcome to We Live It, where market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business—it's a way of life. From market trends to management practices, each episode delivers actionable knowledge to help take your cattle operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business... we live it.
Podcast Insights
Content Themes
The podcast focuses on market intelligence, cattle management practices, and industry trends with episodes covering specific events such as the LiveAg February Video Auction and the Stockmen at the Stadium Video Auction, emphasizing actionable strategies and insights from experienced cattlemen.
Welcome to the “We Live It” ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn’t just a business – it’s a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you’re in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don’t just talk about the cattle business…we live it.
Is New World Screwworm really a threat to the U.S. cattle industry?
How does it spread?
What should ranchers be doing today to protect their livestock?
And what happens if a positive case is found on your operation?
In this episode of We Live It, Ty deCordova and Casey Mabry sit down with Wayne Cockrell, Second Vice President of the Texas & Southwestern Cattle Raisers Association, to separate fact from fiction surrounding New World Screwworm and its potential impact on cattle producers, ranchers, wildlife managers, and the broader livestock industry.
Wayne explains:
✔️ What New World Screwworm actually is
✔️ How infestations occur and spread
✔️ Why livestock movement and biosecurity matter
✔️ What producers should look for in cattle, sheep, goats, horses, and wildlife
✔️ How sterile fly eradication programs work
✔️ What happens when a positive case is reported
✔️ Why reporting cases helps protect neighboring operations
✔️ Common misconceptions circulating online
✔️ The industry’s plan to combat and ultimately eradicate the pest
This conversation offers practical guidance, industry insight, and a level-headed look at one of the most talked-about animal health issues facing American agriculture today.
Whether you run a cow-calf operation, stocker business, feedyard, hunting ranch, or simply want to stay informed about the future of U.S. livestock production, this episode is packed with timely information from someone working directly on the issue.
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