LiveAg's "We Live It" Podcast
LiveAg's "We Live It" Podcast
Podcast Description
Welcome to We Live It, where market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova and Casey Mabry as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn't just a business—it's a way of life. From market trends to management practices, each episode delivers actionable knowledge to help take your cattle operation to the next level. Whether you're in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don't just talk about the cattle business... we live it.
Podcast Insights
Content Themes
The podcast focuses on market intelligence, cattle management practices, and industry trends with episodes covering specific events such as the LiveAg February Video Auction and the Stockmen at the Stadium Video Auction, emphasizing actionable strategies and insights from experienced cattlemen.
Welcome to the “We Live It” ranch and livestock marketing podcast, where cattle market intelligence meets ranch-ready wisdom. Join hosts Ty deCordova with LiveAg and Casey Mabry with Blue Reef Agri-marketing as they bring you straight-talk market analysis, proven strategies, and insights from industry leaders who understand ranching isn’t just a business – it’s a way of life.
From livestock market trends to cattle management practices, each episode delivers actionable knowledge to help take your ranching operation to the next level. Whether you’re in the saddle or in the truck, tune in for conversations that matter to modern cattlemen. Because we don’t just talk about the cattle business…we live it.
We’re coming to you live from Hope Hull, Alabama, right out of the brand-new Elite Livestock Marketing Group facility. Ty sits down with Darrell Stokes and Jerry Etheredge of Elite Livestock ahead of their Grass Time Special sale on Thursday, April 23, reflecting on a year of partnership with LiveAg and everything that’s been built along the way.
From the jump, Jerry and Darrell share what the partnership has meant for their operation — increased buyer base, expanded geographic reach, and load lot goals that weren’t just met, but surpassed. Darrell even gave away a vacation to Hawaii to make good on a bold promise.
The conversation goes deep on what makes this partnership work: trust, people, and a shared foundation of faith.
Jerry wraps it up with something worth celebrating: this is the largest video cattle auction ever held in the state of Alabama. That’s not a small thing — that’s history being made right here at Elite Livestock and LiveAg.
If you’re a producer looking to grow your program, expand your buyer base, or learn what a LiveAg partnership looks like in the real world, this episode is for you. Reach out to Darrell and Jerry locally, or connect with the LiveAg team wherever you are on www.live-ag.com
The We Live It podcast is proudly powered by BioZyme, the makers of VitaFerm® and Gain Smart®. Cattle health starts with proper nutrition, and that is why BioZyme® Inc., a leader in animal nutrition and health, is excited to partner with LiveAg, one of the fastest-growing livestock marketing firms in the country. Through LiveAg’s nationwide video auction platform and sale broadcast services, cattle fed VitaFerm and Gain Smart mineral are positioned in front of a national, competitive buyer base on sale day, often receiving premium returns. Learn more:
- 00:00 – Welcome & Live from Hope Hull, Alabama
- 00:56 – Jerry Etheredge on the LiveAg Partnership
- 01:26 – Exceeding Load Lot Goals & the Hawaii Vacation
- 02:10 – Rep Group Growth: Wesley, Mississippi, Louisiana & Florida
- 02:41 – What Makes the Partnership Work
- 04:48 – The People Behind LiveAg: Whitney, Mitch & Shawna
- 05:10 – Built on Faith: The Kingdom Vision
- 06:05 – Starting Every Sale with Prayer & the National Anthem
- 06:21 – The Grass Time Special Sale Overview
- 07:30 – Young Producers in the Stocker Business
- 08:46 – Breaking Down the Sale Lineup: Yearlings & Calves
- 09:33 – Cleveland Landing Cattle
- 10:26 – Florida Cattle & Drought Conditions
- 11:42 – Largest Video Cattle Auction in Alabama History
- 12:04 – How to Partner with LiveAg
- 13:41 – Closing Thoughts & God Bless
- (00:00) – – Welcome & Live from Hope Hull, Alabama
- (00:56) – – Jerry Etheredge on the LiveAg Partnership
- (01:26) – – Exceeding Load Lot Goals & the Hawaii Vacation
- (02:10) – – Rep Group Growth: Wesley, Mississippi, Louisiana & Florida
- (02:41) – – What Makes the Partnership Work
- (04:48) – – The People Behind LiveAg: Whitney, Mitch & Shawna
- (05:10) – – Built on Faith: The Kingdom Vision
- (06:05) – – Starting Every Sale with Prayer & the National Anthem
- (06:21) – – The Grass Time Special Sale Overview
- (07:30) – – Young Producers in the Stocker Business
- (08:46) – – Breaking Down the Sale Lineup: Yearlings & Calves
- (09:33) – – Cleveland Landing Cattle
- (10:26) – – Florida Cattle & Drought Conditions
- (11:42) – – Largest Video Cattle Auction in Alabama History
- (12:04) – – How to Partner with LiveAg
- (13:41) – – Closing Thoughts & God Bless
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